SEMA Presents New Product Showcase, Manufacturer and Channel Partner of the Year Awards

By Laura Pitts

SEMA Show organizers have announced the winners of the New Product Awards and the Manufacturer of the Year and Channel Partner of the Year to open the 2023 SEMA Show on Tuesday, October 31.

2023 SEMA Show Manufacturer of the Year

The 2023 SEMA Manufacturer of the Year is Dee Zee Inc.

The 2023 SEMA Manufacturer of the Year is Dee Zee Inc., while the 2023 SEMA Channel Partner of the Year is Summit Racing Equipment. These designations honor the companies that represent outstanding commitment to the multi-billion-dollar automotive specialty-equipment industry. 

2023 SEMA Show Channel Partner of the Year

The 2023 SEMA Channel Partner of the Year is Summit Racing Equipment.

The SEMA New Product Awards honors the excellence and creativity of products that are new to the automotive specialty-equipment market at the SEMA Show. There are 18 award categories, and each category has a winner and two runners-up.


Goliath Carts won a SEMA New Product Award in the Collision Repair & Refinish Product category for its Goliath Test Weld Stand.

The 2023 SEMA New Product Award winners and runners-up are as follows:

Advanced Driver Assistance System (ADAS) Product
  • Winner: Ultimate ADAS™, Hunter Engineering Company
  • Runner Up: National CDS 360 OEM Laptop, National Calibration and Diagnostic Solutions, Pro Mobile Scan, ADAS Targeting Solutions
  • Runner Up: AiDN, Diagnostic Network
Collision Repair & Refinish Product
  • Winner: Goliath Test Weld Stand, Goliath Carts
  • Runner Up: GUNI X Series, GUNIWHEEL LLC
  • Runner Up: KECO GPR+ System, KECO Body Repair Products
Electric Vehicle Product
  • Winner: '16-'21 Tesla Model S NOVA-Series LED Projector Headlights, AlphaRex
  • Runner Up: Venom EV Conversion Kit, Scorpion EV
  • Runner Up: Plug-N-Play Digital Sound Processor Solution for Tesla Model Vehicles, Metra Electronics
Engineered New Product
  • Winner: Holley Easy Level Fuel Sender, Holley
  • Runner Up: BoostGate50, Turbosmart USA
  • Runner Up: ORANGETOP™ HYPERCORE LITHIUM™ Marine/RV Deep Cycle Batteries, OPTIMA Batteries
Exterior Accessory Product
  • Winner: BAK Industries - X4ts Truck Bed Cover, RealTruck 
  • Runner Up: '18-'20 Ford F-150 Sequential Turn Signal Animated Red LED Bar Tail Light, Spec-D Tuning
  • Runner Up: RADIANCE+ POD RGBW, Rigid Industries
Interior Accessory Product
  • Winner: '78-'88 RGB LED Monte Carlo/El Camino Gauge Cluster w/IQ Signal Installation Module, Intellitronix
  • Runner Up: CURT Discovery™ NEXT Time-Delay Brake Controller, Lippert Curt Luverne Ranch Hand Aries UWS
  • Runner Up: Fanttik DynamicClean™ V10 Apex Pivoting Car Vacuum Cordless, Fanttik
Merchandising Display
  • Winner: NACHO POP Dealer Display, ARB 4x4 Accessories
  • Runner Up: HitchMount LED Pod display, Diode Dynamics
  • Runner Up: Green Filter Legendary Performance Now in Vibrant Colors, Green Filter
Mobile Electronics Product
  • Winner: DroneMobile XC Dash Cam with Remote Start Alarm Integration, Firstech, LLC
  • Runner Up: OPSIS by Stinger, AAMP Global
  • Runner Up: AI Dash Cam 4K + 1080p, Horizon Brands
Off-Road/4-Wheel-Drive Product
  • Winner: '22-'23 Toyota Tundra 6-in. Stage 9 Suspension System Billet With Subframe Kit, Icon Vehicle Dynamics
  • Runner Up: Advance Adapters Atlas Adapter for RAM, JEEP, Dodge 8HP Transmissions, Advance Adapters
  • Runner Up: Universal Recovery Mount, SeaSucker
Packaging Design
  • Winner: Formula DRIFT Premium Comfort Seat Cover, Horizon Brands
  • Runner Up: Katana Plus HVLP Spray Gun, Anest Iwata Americas
  • Runner Up: RetroSound® Europa Radio, Retro Manufacturing
Performance-Racing Product
  • Winner: Team Plus Wheel Turtle Pro, Team Plus
  • Runner Up: Dart Machinery Toyota 2JZ Engine Block, Race Winning Brands
  • Runner Up: Carbon TRc Intake Manifold, Performance Design
Performance-Street Product
  • Winner: Hyperformance Pistons, United Engine & Machine
  • Runner Up: Universal Hydroelectric Power Steering System, EPAS Performance
  • Runner Up: GM A/F/X Body Tall Hub Spindle, Ridetech
Powersports Product
  • Winner: NACHO Quatro Combo, ARB 4x4 Accessories
  • Runner Up: AMSOIL ATV/UTV Oil Change Kits, AMSOIL Inc.
  • Runner Up: 19-plus Honda Talon UTV6 Front Brake Kit, Wilwood Disc Brakes
Street Rod/Custom Car Product
  • Winner: 4, 6 and 8 Position Relay Panels, American Autowire
  • Runner Up: RnR Modular Drop Knuckle, Pyramid Optimized Design
  • Runner Up: Radiator/Water Pump Clamp on Compression AN Fitting (-16AN or -20AN), CVF Racing
Tire and Related Product
  • Winner: Fanttik X9 Pro Portable Tire Inflator with Accessories All-in-One, Fanttik
  • Runner Up: Cooper Cobra Instinct, Cooper Tire & Rubber Co.
  • Runner Up: Baja Boss XS, Mickey Thompson Tires and Wheels
Tools and Equipment Product
  • Winner: SoloSwap™ Big Block Chevy Mock Up Engine Swap Dummy Blocks, Speedway Motors Inc.
  • Runner Up: TRAC TireJack/Roller Accessory Plate, TRAC/Tire Rotation Assistance Cart-Tire Jack
  • Runner Up: WheelWise™ Wheel Fitment Tool, Tire Fit Size Measuring Mockup, 5-Lug Metric, Speedway Motors Inc.
Van/Pickup/Sport-Utility Product
  • Winner: Aeroleaf for Chevy 1500, Universal Air Suspension
  • Runner Up: Exhaust Manifold Kit Dodge/Ram 5.7L HEMI 1500 DS/2500 DJ/3500 D2 '09-'18 & Ram 1500 Classic DS '19-'22, BD Diesel
  • Runner Up: Shellz '23 Ford Super Duty Trim Black-Out Kit, ECOOLOGICAL
Wheel and Related Product
  • Winner: Defiant Wheels, DF06, 20x10, Dark Satin Charcoal, 4PLAY Wheels
  • Runner Up: TR29, Voxx Products
  • Runner Up: ICON ALLOYS, 17x8.5 ANZA, Icon Vehicle Dynamics

The companies were honored during the SEMA Kickoff Breakfast, which was hosted by emcee and longtime SEMA Show favorite Jarod DeAnda, and featured discussions from Ant Anstead--the English TV presenter, motor specialist, car builder, designer and artist best known for for presenting many automotive TV shows for more than a decade--and Tanner Foust, the American professional racing driver, stunt driver and TV host. 

"For me, I'm a new business owner, and to be able to see all of these guys that I grew up watching and their stories and all that kind of recognition, it helps light a fire [in] me to continue doing what I'm doing and what inspired me to begin the business in the first place," said Johnathon Mitchell of Mirror Image Detailing, Converse, Texas.