Preview the Schedule for SEMA Central, the Official Hub of the SEMA Show

By SEMA News Editors

SEMA Central

Location: Grand Lobby, Central Hall

SEMA Central

Each year, the hub of the Show is SEMA Central, which showcases interviews, content and connections from across the automotive aftermarket. This year, SEMA Central will expand to offer Show participants a more immersive industry experience than ever before. Visit this exclusive Show area located in the Grand Lobby to see top-tier vehicle builds and center-stage interviews with iconic personalities (an up-to-date schedule is below).

Special Event Preview: SEMA Show Media Panel

Wednesday, November 1

12:00 p.m.-1:00 p.m. PDT 

Media Panel

Join moderator Edward Loh as he interviews industry greats Alistair Weaver, Joel Feder and Jerry Hirsch during the SEMA Show Media Panel, Wednesday, November 1.

Manufacturers, business professionals, media, buyers and related automotive professionals are invited to hear the latest automotive trends straight from the voices of the industry. Hear firsthand about current and future technologies and how you can integrate them to stay ahead of the game. Visit SEMA Central for the SEMA Show Media Panel moderated by Edward Loh, head of editorial for MotorTrend Group and featuring:

  • Alistair Weaver, editor-in-chief, Edmunds
  • Joel Feder, senior producer, Internet Brands Automotive Group
  • Jerry Hirsch, senior editor, technology & innovation, Automotive News

2023 SEMA Central Schedule

Tuesday, October 31  
10:00 a.m. PDT Jay Leno, "Jay Leno's Garage"
10:30 a.m. PDT Alex Taylor, "HOT ROD Garage"
11:50 a.m. PDT Dave Kindig and Kevin "KevDogg" Schiele, "Bitchin' Rides"
2:00 p.m. PDT Antron Brown, three-time NHRA Top Fuel champion
2:30 p.m. PDT Rebeca Olivareta, ROCO 4x4
3:00 p.m. PDT John "Nads" Naderi and Amir Bentatou, "Super Street Garage"
3:30 p.m. PDT Tommy Pike, Tommy Pike Custom
4:00 p.m. PDT Javier "Shorty" Ponce, "Shorty's Dream Shop"


Wednesday, November 1  
9:30 a.m. PDT Carolyn Jackson, Barrett-Jackson Auction Company
10:00 a.m. PDT Julia Landauer, race champion and entrepreneur
10:30 a.m. PDT Nick Cannon, "Nick Cannon's Big Drive" and RJ de Vera, SEMA
11:00 a.m. PDT Joel Ayres, Automotive Aftermarket Charitable Foundation
12:00 p.m.-1:00 p.m. PDT SEMA Show Media Panel (more details above)
2:00 p.m. PDT Tom Gattuso, SEMA
3:00 p.m. PDT Mitch Williams, RIGID Industries


Thursday, November 2  
9:30 a.m. PDT Joan Ames and Jeff Adams, on behalf of 2023 SEMA Hall of Famer, Steve Ames
10:30 a.m. PDT Mike Spagnola, SEMA
11:00 a.m. PDT Kyle Fickler, ProCharger and SEMA Board Chairman
2:00 p.m. PDT Willy T. Ribbs, racer and Formula 1 ambassador
2:30 p.m. PDT Tim Tebow, two-time national football champion, Heisman Trophy winner and entrepreneur 
4:00 p.m. PDT SEMA Best Engineered Vehicle Award



Friday, November 2  
11:00 a.m. PDT Ben Kaminsky, SEMA Garage Detroit