OEM Booths at SEMA Teeming With New Builds, Products and Demonstrations

By Laura Pitts

As the automotive aftermarket gathers for the industry homecoming at the 2023 SEMA Show, now through November 3, in Las Vegas, OEMs Ford EVFord Performance Parts & Accessories, Lexus, Nissan and Toyota are busy connecting with a projected 160,000 buyers, influencers, dealers and more automotive professionals in the halls of the Las Vegas Convention Center. 

Nothing beats experiencing these Show features in-person, but following is a preview of 

Ford EV to Showcase New and Custom Electric Vehicles

At the Ford EV Booth #24629 in Central Hall, see a combination of new and custom electric vehicles (EVs) that come together to form Ford's Custom EV Community. The off-road inspired '24 Mustang Mach-E Rally and sinister-looking, matte-black-wrapped '24 F-150 Lightning Platinum Black are on display together for the first time ever. Ford Performance's SuperVan 4.0 will test the limits on what is possible with full electrification. In addition, you can see up-close custom builds from Ford's incredible EV options, including a home integration system provided by Sunrun.

Ford Performance Parts & Accessories to Showcase Wheel Wall, Live Vehicle Wrap and More

Ford Performance

Ford Performance Parts & Accessories debuted its custom concept packages for Ranger, Bronco and Bronco Sport.

SEMA Show attendees can see an exciting lineup of Ford Performance Parts & Accessories vehicles with an impressive selection of parts that are available through the Ford Dealer Channel and in Booth #54039, West Hall. 

In addition to the excitement of the FP800S parts package unveiling exclusive to the 2023 SEMA Show, Ford Performance Parts also debuted its custom concept packages for Ranger, Bronco and Bronco Sport. 

The Ford Performance Parts & Accessories Booth also features a wheel wall with some of the OEM's most exciting options, as well as some of its newest crate engines. Attendees will also be able to explore its parts walls, which will give customers the opportunity to view some of our newest accessories. 

Customers can also view interactive live vehicle wraps throughout the week in Booth #50010, West Hall Atrium. 

Lexus to Take Attendees Through Its Off-Road Journey


Lexus takes consumers through its off-road journey rooted in uncharted luxury. The brand highlights six vehicles, including each generation of the GX, a '22 LX 600 and the latest offerings in the Lexus Associated Accessory Product (AAP) program. Be sure to visit Booth #22250 in Central Hall to see these incredible vehicles up close and personal all SEMA Show week!

Nissan North America's Thrill Street to Showcase Off-Road Builds


Nissan North America brought several new vehicle builds for its Nissan Thrill Street at the 2023 SEMA Show, Booth #52141, West Hall.

Nissan Thrill Street showcases the OEM's highest-performing NISMO products for the road alongside three distinctly different off-road builds, including one high-performance Frontier raced by Chris Forsberg.

Nissan 2

Toyota Motor North America's 'Track or Trail' Highlighted by All-New '24 Toyota Tacoma Trailhunter 


Toyota Motor North America's theme for the 2023 SEMA Show is "Track or Trail, Your Thrill Awaits," which showcases performance both on- and off-road in Booth #22200, Central Hall. 

Leveraging last year's announcement about Associated Accessory Products (AAP), Toyota shows more about where the company is headed with the integration of many of the top names in the aftermarket. In addition, Trailhunter goes from concept to real life with the introduction of the all-new '24 Toyota Tacoma Trailhunter model

From GR sports car for the street, to GR performance for the track, and from the all-new Tacoma to the all-new Land Cruiser and everything in between, Toyota has something for every enthusiast this year. 

"Every year at the SEMA Show, we get a chance to tap into the imagination to produce some truly amazing vehicle concepts," said Mike Tripp, vice president of Toyota Vehicle Marketing and Communications. "This year, we'll go from track to trail, tapping into the excitement of our GR sports cars, the range of our TRD Pro trucks, and now our new Trailhunter grade with the launch of the all-new '24 Tacoma. And let's not forget the return of the legendary Land Cruiser to the United States. It's going to be a tour-de-force of styling and performance this year, and we can't wait to show the SEMA Show crowd what the Toyota team has cooked up!"