Exclusive SEMA Show Features Straight From the Show Floor

By SEMA News Editors

The SEMA Show, October 31-November 3, offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends and develop essential skills with complimentary education sessions--all of which are led by top industry professionals. 

"SEMA is the largest single location gathering of shop owners engaged in the automotive community, bringing the right buyers and sellers together. The continued evolution and growth of the show is a major reason to return each year, but more than anything else, it's the brilliance of so many talented individuals that can be found throughout the halls of SEMA that keeps me coming back," said Brett Kinsfather of ShopMonkey.

When you're on the SEMA Show floor, be sure to check out these exclusive features, designed specifically with attendees in mind. 

SEMA Show New Product Showcase

North Hall


The SEMA Show New Product Showcase, now in the North Hall for maximum foot traffic and visibility, features the latest innovations and technology from SEMA Show exhibitors. Accessible exclusively to SEMA Showgoers, the Showcase is the top buyer and media destination and serves as a one-stop shop to quickly discover thousands of the hottest products in the industry. Each new product has a dedicated QR code that attendees can scan to learn more about the part and where the exhibitor is located on the Show floor. You don't want to miss these newest innovations!

The FutureTech Studio

Booth #24401, Central Hall

FutureTech Studio

The SEMA FutureTech Studio, a new exhibit at the 2023 SEMA Show, will give attendees at the world's leading automotive trade show an opportunity to learn about what the future of vehicle propulsion may look like. Located in Central Hall, the SEMA FutureTech Studio will be part of the new EV & Future Propulsion section that evolved from the popular SEMA Electrified exhibit at recent SEMA Shows.

Through various spotlights and showcases, the new immersive Show environment will feature parts and equipment that cater to the new technology, as well as vehicles that will highlight how these are employed. The exhibit will also include a SEMA Education stage, named FutureTech LIVE, where industry leaders will discuss different propulsion technology, including EV, hybrid, hydrogen, alternative fuels and other advancements in technology.

SEMA Garage: ADAS, Emissions, Product Development

Booth #36007, Upper South Hall

SEMA Garage

The vast capabilities of the SEMA Garage ADAS Technology Center in Detroit, Michigan, will be showcased to attendees. The exclusive 6,600-sq.-ft. area will allow the SEMA Garage to host real-time testing demonstrations and live calibrations. Attendees can learn from subject-matter experts, exchange knowledge and advanced driver assistance systems (ADAS) best practices and gain hands-on experience with ADAS tools and equipment.

The new exhibit aims to assist in member education, improve industry awareness of ADAS systems and their impact on the aftermarket and provide marketing and networking opportunities between buyers and sellers. The dedicated space will host a variety of ADAS-related products for examination and review, and live recalibration demonstrations throughout the week will guide attendees through the step-by-step process of integrating ADAS protocols into the workplace.

SEMA Collision Repair Stage

Booth #32145, Upper South Hall


Visit the SEMA Show Collision Repair Stage to see free hands-on welding demos and presentations from industry leaders, including I-CAR, Society of Collision Repair Specialists (SCRS) and OEM presentations. Top experts will be on hand to answer attendee's questions and lead interactive demonstrations on the collision repair industry.

Celebrity Appearances


Find out where and when your favorite industry VIPs and celebrities are appearing at the SEMA Show. Make sure you use this chance to meet with stars in the automotive industry and get that autograph or picture. For the complete schedule, visit