It's Here: Your Sneak Peek at OEMs' Plans for the 2023 SEMA Show

By Laura Pitts

As the automotive aftermarket prepares for the industry homecoming atSEMA Show the 2023 SEMA Show, October 31-November 3, in Las Vegas, OEMs like Ford EVFord Performance Parts & Accessories, Lexus, Nissan and Toyota have been busy gearing up to connect with a projected 160,000 buyers, influencers, dealers and more automotive professionals.

SEMA News has connected with OEM representatives to get the lowdown on what SEMA Show attendees can expect to see at this year's event. Following is a preview of OEMs at the SEMA Show.

Ford EV to Showcase New and Custom Electric Vehicles

At the Ford EV Booth #24629 in Central Hall, expect to see a combination of new and custom electric vehicles (EVs) that come together to form Ford's Custom EV Community. The off-road inspired '24 Mustang Mach-E Rally and Sinter-looking Matte Black wrapped '24 F-150 Lightning Platinum Black will be on display together for the first time ever. Ford Performance's SuperVan 4.0 will test the limits on what is possible with full electrification. In addition, custom builds from Ford's incredible EV enthusiasts and charging options, including a home integration system provided by Sunrun, will all be on-site.

"Let us show you another reason why we are 'Built Ford Proud!'" said a Ford EV rep to SEMA News.

Ford Performance Parts & Accessories to Showcase Wheel Wall, Live Vehicle Wrap & More

Ford Performance Parts & Accessories representatives revealed to SEMA News that SEMA Show attendees can expect an exciting lineup of vehicles with an impressive selection of parts that are available through the Ford Dealer Channel, as well as its eCommerce site, in Booth #54039, West Hall. 

Ford Performance Parts & Accessories continues to expand its portfolio of parts and accessories so that customers and enthusiasts alike can personalize their vehicles to fit their needs and hobbies. 

The Ford Performance Parts & Accessories Booth will also feature a wheel wall with some of the OEM's most exciting options, as well as some of its newest crate engines. Attendees will also be able to explore its parts walls, which will give customers the opportunity to view some of our newest accessories. 

Customers will also be able to view interactive live vehicle wraps throughout the week in Booth #50010, West Hall Atrium. 

"This is a new offering by Ford Accessories that we're excited to debut," said a Ford representative.

Lexus to Take Attendees Through Its Off-Road Journey

Lexus will take consumers through its off-road journey rooted in uncharted luxury. The brand will highlight six vehicles, including each generation of the GX, a '22 LX 600 and the latest offerings in the Lexus Associated Accessory Product (AAP) program. Be sure to visit Booth #22250 in Central Hall to see more innovations up close and personal all SEMA Show week!

Nissan North America's Thrill Street to Showcase Off-Road Builds

  • Booth #52141, West Hall
  • Tuesday, October 31, 3 p.m. PDT, "Meet the Builders" reception.

Nissan North America told SEMA News it will bring several new vehicle builds for its Nissan Thrill Street at the 2023 SEMA Show, Booth #52141, West Hall.


Forsberg Racing recently put the Nissan Frontier off-road concept to the test in the NORRA 500 Baja race. See the high-performance Frontier raced by Chris Forsberg in person at the 2023 SEMA Show.

"Welcome to Nissan Thrill Street at the 2023 SEMA Show, where attendees will be able to see everything from our highest-performing NISMO products for the road to three distinctly different off-road builds, including one high-performance Frontier raced by Chris Forsberg. Come join us for our annual [in-booth] media and influencer 'Meet the Builders' reception on October 31, 3 p.m. PDT, where we'll be serving up beverages and the behind-the-scenes on all of our builds," said Carl Phillips, motorsports manager, parts and accessories marketing and sales for Nissan North America.

Toyota Motor North America's 'Track or Trail' Highlighted by All-New '24 Toyota Tacoma Trailhunter 

  • Booth #22200, Central Hall
  • Tuesday, October 31, 10 a.m. PDT: Rutledge Wood walkaround and autograph sessions featuring Faye Hadley.

Toyota Motor North America's theme for the 2023 SEMA Show is "Track or Trail, Your Thrill Awaits," which will showcase performance both on- and off-road in Booth #22200, Central Hall. 

Leveraging last year's announcement about Associated Accessory Products (AAP), Toyota will show more about where the company is headed with the integration of many of the top names in the aftermarket. In addition, Trailhunter goes from concept to real life with the introduction of the all-new '24 Toyota Tacoma Trailhunter model

From GR sports car for the street, to GR performance for the track, and from the all-new Tacoma to the all-new Land Cruiser and everything in between, Toyota will have something for every enthusiast this year. 

"Every year at the SEMA Show, we get a chance to tap into the imagination to produce some truly amazing vehicle concepts," said Mike Tripp, vice president of Toyota Vehicle Marketing and Communications. "This year, we'll go from track to trail, tapping into the excitement of our GR sports cars, the range of our TRD Pro trucks, and now our new Trailhunter grade with the launch of the all-new '24 Tacoma. And let's not forget the return of the legendary Land Cruiser to the United States. It's going to be a tour-de-force of styling and performance this year, and we can't wait to show the SEMA Show crowd what the Toyota team has cooked up!" 

In addition, analyst and television presenter Rutledge Wood will host a short walkaround on Tuesday, October 31, at 10 a.m. PDT. Then he'll be joined by mechanic Faye Hadley, where fans will get an opportunity to interact and participate in an autograph signing session with the two personalities.

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at!   

And, create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at