Trailblazing Truck and Off-Road Innovation on Display at TORA's SEMA Show Feature Vehicle Trail

By Ashley Reyes

Attendees of the SEMA Show, October 31-November 3 in Las Vegas, will beTORA inspired by the latest cutting-edge trends and innovations in the truck and off-road industry at the Truck & Off-Road Alliance (TORA) Feature Vehicle Trail located on the walkway outside of the Las Vegas Convention Center, between North Hall and West Hall.  

Presented by the TORA council as part of its feature vehicle program, the trail will showcase nine unique builds competing for the TORA Feature Vehicle Best in Show Award that exemplify the diversity of opportunities in the truck and off-road market. Discover new design concepts--from rugged and robust builds to adventure-ready and versatile creations--and witness the unique ways that aftermarket products and technologies can be used on trucks and off-road builds.  

This year's selected companies and featured vehicles are:

  • Berg Performance Inc.: '05 Porsche Cayenne Turbo 
  • Custom Auto Air: '73 Jeep J10 
  • Custom FN Customs: '72 Chevrolet Blazer     
  • Dixie 4 Wheel Drive: '21 Jeep Gladiator       
  • Eastern Truck & Accessories: '57 Willys Panel Wagon 
  • Front Runner Outfitters: '23 Toyota Tundra  
  • Pags Speed Shop/Kehrerco: '74 Ford F-250 Crew Cab    
  • Patriot Liner/American Coating Humvee: '85 AM General     
  • Southern Off-Road Specialists: '10 Toyota Tacoma 

Attendees of the SEMA Show are encouraged to visit the TORA Feature Vehicle Trail--located on the walkway outside of the Las Vegas Convention Center, between North Hall and West Hall--and be immersed in a variety of customized builds. Attendees are also encouraged to vote for their favorite to win the TORA Feature Vehicle Best in Show Award.  

The TORA Feature Vehicle Best in Show Award winner will be announced at TORA's Reception on Wednesday, November 1, from 5:00 p.m.-7:00 p.m. PDT inside the West Hall, 3rd Floor Pre-Function Area. All TORA member companies are invited to attend the event to join in on the awards ceremony, network in a relaxed atmosphere and learn about the benefits of being a TORA member. 

To learn more about the SEMA Truck & Off-Road Alliance, visit