Start Your 2023 SEMA Show Experience With the Aftermarket's Finest Leaders, Products and Companies

By SEMA News Editors

The 2023 SEMA Show, October 31-November 3 in Las Vegas, is gearing Kickoff Breakfastup to showcase thousands of the newest automotive performance products from more than 2,200 exhibitors in the Las Vegas Convention Center. Before you hit the Show floor, plan to start your SEMA Show experience with the SEMA Show Kickoff Breakfast, Tuesday, October 31, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino. Doors open at 7:00 a.m. and the program begins at 7:30 a.m. PDT. Tickets are available here.

Network with a global automotive community before sitting down with a plated breakfast, entertainment and special presentations. This year's event will be hosted by emcee and longtime SEMA Show favorite Jarod DeAnda, who is known for his work with Formula Drift, Ford, Harley-Davidson, Hot Wheels, Snap-On, Nitrocross and more. 

As part of the Kickoff Breakfast, SEMA will welcome onstage Ant Anstead--the English TV presenter, motor specialist, car builder, designer and artist best known for for presenting many automotive TV shows for more than a decade--and Tanner Foust, the American professional racing driver, stunt driver and TV host. Foust is known for his diverse racing portfolio across rally, drift, ice racing, time attack, rallycross and hill climbing. He even secured the win in the Exhibition Class in the 2023 Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo.

At the 2023 Kickoff Breakfast, the pair will recount how they built and engineered Foust's Pikes Peak-winning car in only 100 days--a process that mirrors what thousands of SEMA members go through to create new innovations and builds for market and the SEMA Show. 

Pikes Peak Tanner

Join the 2023 SEMA Show Kickoff Breakfast to hear first-hand accounts of how Ant Anstead and Tanner Foust built this Pikes Peak-winning car in only 100 days.

"We are so excited to share the passion, process and results that went into building the car that won Pikes Peak, one of the most dangerous races in the world. Under scrutiny, intense deadlines, the risk of failure and many twists and turns, we were able to innovate and overcome, much like SEMA members do to bring a new product to market," said Anstead to SEMA News.

The celebration will continue with the official announcement of the New Product Showcase Awards winners. A total of 18 winners from as many different categories (listed below) will be recognized, alongside a special presentation of the Manufacturer of the Year, the Channel Partner of the Year (finalists below) and an innovation and perseverance award.

New Product Showcase Awards winners will also be honored at the annual SEMA Industry Awards Banquet on Thursday, November 2. (Banquet tickets are available online). New Product Showcase Awards runner-ups will be celebrated in the Media Center on Tuesday, October 31, 3:00 p.m.-4:00 p.m. PDT.

Be sure to secure a seat at the industry's homecoming event, the 2023 SEMA Show Kickoff Breakfast. Tickets are available here!

2023 SEMA Show Kickoff Breakfast

  • Paradise Event Center in the Westgate Las Vegas Resort & Casino
  • Tuesday, October 31
  • Doors open: 7:00 a.m. PDT
  • Breakfast service begins: 7:15 a.m. PDT
  • Program begins: 7:30 a.m. PDT

2023 SEMA Show Manufacturer of the Year Finalists

  • Dee Zee Inc.
  • QA1
  • Turbosmart

2023 SEMA Show Channel Partner of the Year Finalists

  • Meyer Distributing
  • Motor State Distributing
  • Summit Racing Equipment

2023 SEMA Show New Product Showcase Awards Categories

  • Exterior Accessory Product 
  • Interior Accessory Product 
  • Engineered New Product* 
  • Performance-Street Product** 
  • Performance-Racing Product 
  • Off-Road/4-Wheel-Drive Product 
  • Street Rod/Custom Car Product 
  • Tools and Equipment Product 
  • Van/Pickup/Sport-Utility Product 
  • Packaging Design 
  • Merchandising Display 
  • Mobile Electronics Product 
  • Powersports Product 
  • Tire and Related Product 
  • Wheel and Related Product 
  • Collision Repair & Refinish 
  • Electric Vehicle Product 
  • Advanced Driver Assistance System Product (ADAS) 

*Engineered New Product: Products in this category demonstrate innovative engineering development and advanced state-of-the-art technology in their field. 

**Performance-Street Product: products in this category must make provisions for all required emissions controls. Other emissions-related products should be entered in the Performance-Racing category.