SEMA Show Exhibitor News: Steer Smarts, ORACLE Lighting, Saddle Tramp and Axxess

By SEMA News Editors

See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at!  

And, it's never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at

Steer Smarts to Reveal 'Ice Cold' Jeep Wrangler 4xe Build

Steer Smarts

Steer Smarts, the provider of innovative steering solutions, has announced its collaboration with Jeep and Mopar for a one-of-a-kind Jeep Wrangler 4xe guaranteed to generate a buzz! This vehicle will embody all core elements near and dear to Jeep and Jeep enthusiasts while adding a unique and creative spin to the vehicle that hasn't been done before, the company stated. The final result will be an exciting and captivating build that draws people in, promoting positive interactions and a unique experience.

In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting and memorable vehicle that helps highlight the 4xe's hybrid system. The goal is to utilize this vehicle to further illuminate the Wrangler's historic off-road prowess and showcase Jeep's commitment to creating the greenest SUV brand available.

"We are really excited to work with Jeep and the rest of the awesome brands on this build," said Jay Velthoven, general manager at Steer Smarts. "We genuinely hope that this vehicle inspires and excites everyone who has a chance to interact with it, and we look forward to taking it to a bunch of shows in 2024 and seeing enthusiasts enjoy this unique experience!" 

Steer Smarts and Jeep will unveil the completed build at the Steer Smarts Booth #57227 in the West Hall on Tuesday, October 31, at 9:45 a.m. PDT. Steer Smarts will also livestream the reveal on its Instagram ( For the complete details, visit the Steer Smarts blog post.

ORACLE Lighting Shares Progress on LMTV SEMA Build


ORACLE Lighting has announced its light medium tactical vehicle (LMTV) build is garnering lots of attention. The goal of the project build was to create a highly reliable and equally capable global expedition vehicle that could get users comfortably off-grid for extended durations. ORACLE Lighting also wanted to make a functional meeting space for the many events they attend every year, which meant it also had to serve as a rolling showcase for its LED lighting technology and products.

For this project, ORACLE decided to use the Stewart & Stevenson M1979, the U.S. Army's replacement for its aging fleet of 2.5-ton trucks.

A stout 6.6L Caterpillar turbo powers it backed by a Allison seven-speed transmission. Giant 46-in. tires with a central tire inflation system allow it to roll over most off-road obstacles, and its smaller dimensions let it fit on most trails. It is even EMP-proof to survive an electromagnetic pulse attack or to settle in for an extended nuclear winter.

Get the complete details in the ORACLE Lighting blog post or visit the ORACLE Lighting Booth #20555 in the Central Hall.

Saddle Tramp Set to Launch New Audio System Kits and More


Saddle Tramp by Metra Electronics will introduce new plug-and-play audio systems and speaker upgrade kits for select '14-'22 Harley-Davidson motorcycles along with universal chasing LED light strip kits in the Metra Electronics Booth #60031 in the West Hall. The audio systems will be sold exclusively to brick-and-mortar dealers for in-store sales only, so be sure to get a glimpse of these products on the SEMA Show floor. Meanwhile, the kits pair Infinity Kappa Perfect PowerSports amplifiers and speakers from HARMAN with Saddle Tramp DSP Processor system integration and installation equipment. 

For the complete details, visit the Saddle Tramp by Metra Electronics release.

Visit the Metra Electronics Booth #10539 in the North Hall and Metra Electronics' off-roading and powersports products in Booth #60031 in the West Hall. 

Axxess to Simplify Product Line SKUs, Update Vehicle Fit Guide Ahead of 2023 SEMA Show


Axxess by Metra Electronics has announced that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution for the job at hand. This initiative will begin ahead of the SEMA Show, where the brand will display its new, revamped interface products in the Metra Electronics Booth #10539 in the North Hall.

Another significant part of this plan will be an overhaul of Axxess's Vehicle Fit Guide, which is the primary tool available to installers to search the brand's product line for the appropriate interface to fit their audio installation needs.

For the complete details, visit the Metra Electronics blog post.