SEMA Show Exhibitor News: Keystone Automotive, Install Bay, Hot Shot's Secret & More

By SEMA News Editors

See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at!  

And, it's never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at

Keystone Automotive Operations to Unveil Cal Auto Creations' Jeep Super Wagoneer


Keystone Automotive Operations, the Exeter, Pennsylvania-based distribution company for the automotive aftermarket, will debut the latest custom vehicle from acclaimed builder Andy Leach and his Bennington, Nebraska-based Cal Auto Creations at the 2023 SEMA Show. The vehicle, a '68 Jeep Super Wagoneer, will be unveiled in Keystone Automotive Operations Booth #21249, Tuesday, October 31, at 11:00 a.m. PDT.

"We set out to build something different and special with this one, and it really feels like everything came together nicely," said Leach. "From the body work, paint, motor and interior to a suspension and chassis built to handle anything on or off-road, it takes an incredible team of talented craftsmen working together to bring something like this to life. We are looking forward to revealing it and sharing it all week long alongside Keystone in Las Vegas at the SEMA Show."

For the complete details, including the engine type and more performance upgrades on the build, visit the Keystone Automotive announcement.

Install Bay to Display Professional 12-volt Installation Products

Install Bay

Install Bay by Metra Electronics is expanding its comprehensive collection of professional 12-volt installation products with new single-zone and three-zone controllers with Bluetooth wireless technology, micro line output converters, replacement socket kits in various sizes, connectors, fuse holders and more. These products are designed using the best available materials to ensure ease of use and years of reliability, many of which will be in Metra Electronics Booth #10539 in the North Hall. Its off-roading and powersports products will be on display at Metra Electronics Booth #60031 in the West Hall.

For the complete details, including the exact products set for display, visit the Metra Electronics announcement.

Hot Shot's Secret Invites the Industry to a Press Conference


Hot Shot's Secret invites SEMA Show attendees to a special announcement in the Hot Shot's Secret Booth #23261 on Wednesday, November 1, 10:00 a.m. PDT

"We look forward to sharing with you how Hot Shot's Secret's new Pure Demand ByPass Filtration System extends oil drains and provides outstanding engine protection, all while saving time and money," a company official stated.

New Metra PowerSports Products to Launch at SEMA


Metra PowerSports by Metra Electronics will display several new products, including a six-zone switch panel designed for UTVs and other outdoor vehicles, a 4-AWG high-current, quick-disconnect power block, a four-piece chasing LED golf cart canopy kit and Heise Connect RGB controller crossover cables. Metra's off-roading and powersports SEMA booth, #60031, will be in the West Hall of the Las Vegas Convention Center from October 31 to November 3. Metra Electronics' off-roading and powersports products will be on display at Metra Electronics Booth #60031 in the West Hall.

For the complete details, including specs on its six-zone switch panel and related products, visit the Metra Electronics announcement.