It's Not Too Late: First Entry Is Still Free for New Products Showcase

By SEMA News Editors

Submissions are still open for the SEMA Show New Products Showcase, theNew Product Showcase world's largest display of new automotive aftermarket products and one of the best ways for exhibitors to generate leads and convert sales at the 2023 SEMA Show, October 31-November 3.

All SEMA Show exhibitors qualify to submit one New Products Showcase entry at no cost. Additional products can be entered for $150 each. There is no limit to the number of products a company can submit and no official close date for New Product Showcase entries (learn more and get involved at

This year, the Showcase is relocating to the North Hall of the Las Vegas Convention Center for even more expanded visibility and foot traffic. Accessible exclusively to SEMA Showgoers, the New Products Showcase is the top buyer and media destination and serves as a one-stop shop to quickly discover thousands of the hottest products in the industry.

Each new product in the Showcase has a dedicated QR code that attendees can scan and learn more about the part and where the exhibitor is located, so getting involved is a great way to attract buyers to your booth. All New Products Showcase entries receive the added benefit of being featured in SEMA News, listed in the SEMA Show app, and possibly winning a Best New Product award, which will be presented in 18 categories, including electric vehicle (EV) and advanced driver-assistance systems (ADAS), during the official SEMA Show Kickoff Breakfast on Tuesday, October 31.

Attendees looking to get a jump start on their 2023 SEMA Show plan can download the SEMA Show app at to view new products, find exhibitors and events, get an overview of the floorplan, and much more.