Six Automotive Restylers Selected for the 2023 SEMA Show PRO Cup Challenge

By SEMA Editors

The SEMA Professional Restylers Organization (PRO) has selected six member companies to compete in its PRO Cup Challenge at the 2023 SEMA Show, October 31 to November 3 in Las Vegas.


The '22 Toyota Rav4 XLE built by Automotion Customs won the 2022 SEMA PRO Cup Challenge with an accessory package that is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.

The PRO Cup Challenge, now in its fourth year, is a competition that pits restyler against restyler to develop an accessory package for a new-model vehicle that is profitable and easy to replicate. The competition promotes the accessorization of new cars and trucks by having the automotive restyled builds featured in the PRO Booth during the week of the SEMA Show. This year's competing companies and vehicles are: 

  • Apex Customs: '24 Ford Mustang GT
  • Auto Sunroof & Leather: '24 Subaru Crosstrek Premium
  • RDM Builds: '23 Jeep Gladiator Willys
  • Restylers Aftermarket Specialist: '23 GMC Sierra 1500
  • Top Coverage LTD: '23 Ford Ranger XLT
  • VIP Distributing: '23 GMC Yukon Denali XL

Attendees of the SEMA Show are encouraged to visit the PRO Booth--located in West Hall, Booth #50185--to view the vehicles on display. Here, attendees will get to witness the eye-catching vehicle packages that were built by PRO member companies, walk away with ideas to accessorize their own vehicles and be able to vote for their favorite build to win the PRO Cup Challenge People's Choice Award. 

Judges will determine the PRO Cup Challenge winning vehicle, a separate award, based on how easy the vehicle is to replicate and its estimated profit to automotive restyling companies and dealerships. 

Industry members are invited to attend the winner announcement of both awards during PRO's Happy Hour on Wednesday, November 1, from 4:00 p.m.-5:00 p.m. in the LVCC West Hall, Booth #50185.

Each vehicle will be highlighted on PRO's social media leading up to the Show. Follow PRO social media to see what's in store: