By Ashley Reyes
Competition can be fierce in the fast-paced automotive aftermarket, 
so motorsports parts manufacturers who create quality media partnerships often gain an edge in connecting with customers.
Taking place January 30-February 1, 2024, at the Embassy Suites-Anaheim South in Southern California, the 2024 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is the ideal event for members to meet with media who can promote their brand to mass audiences.
By registering to exhibit, manufacturers of racing and performance parts can schedule more than 40 private, 30-minute meetings with media reps during a span of three days. The meetings are held in private suites and provide a convenient way for manufacturers to share detailed information about their products or developments in their company. Attending media represent a range of outlets, from print, online, and video/television to radio, podcasts and social-media content creators.
"Tailoring your media outreach is a great way to instill trust in your customers and makes them more likely to choose your brand over competitors," said MPMC Council Liason Marcy Yanus. "We're excited to host this iconic program that helps our members generate interest and excitement that can drive their business growth."
Registration is open until September 30, 2023. Manufacturers can sign up to exhibit here, or send their questions to MPMC Council Liason Marcy Yanus at marcy@sema.org.