2023 SEMA Show to Feature the World's Largest Collection of New Automotive Products

By Juan Torres

The 2023 SEMA Show New Products Showcase, the world's largest display ofNew Products Showcase new automotive aftermarket products, is relocating to the North Hall of the Las Vegas Convention Center. Accessible exclusively to SEMA Showgoers during the October 31-November 3 trade show, the New Products Showcase is the top buyer and media destination and serves as a one-stop shop to easily discover thousands of the hottest products in the industry.

"The New Products Showcase is the most comprehensive collection of what is coming next in the automotive industry, providing attendees a virtual glimpse into the future of the market," said SEMA Vice President of Events Tom Gattuso. "It is where SEMA Show attendees can also envision how to utilize the latest products and services in their own businesses by learning details about the products, including the exhibitor's booth number, so they connect directly with the manufacturer on the Show floor. Exhibitors can maximize their ROI by participating in the New Products Showcase, which results in increased brand exposure and more visitors to their booths."

All SEMA Show exhibitors qualify to submit one New Products Showcase entry at no cost, and they can enter additional products at a cost of $95 before October 6 and $150 after. There is no limit to the number of entries a company can submit (learn more and get involved at

All New Products Showcase entries receive the added benefit of being featured in SEMA News, listed in the SEMA Show app and possibly winning multiple Best New Product awards, which are presented in 18 categories, including electric vehicle (EV) and advanced driver-assistance systems (ADAS), during the official SEMA Show Kickoff Breakfast on Tuesday, October 31.

"The New Products Showcase provides exhibitors a great opportunity to generate leads and exposure for very little cost, especially if they take advantage of early deadlines," added SEMA Trade Show Director Andy Tompkins. "Having access to thousands of products in one location makes trend-spotting easy for buyers and media. Plus, our mobile app allows attendees to 'favorite' products so they can maximize their time at the Show and use the app as a year-round resource. It is like putting the future in your pocket."

Register for the SEMA Show

The 2023 SEMA Show, taking place October 31-November 3 at the Las Vegas Convention Center, is the ultimate business gathering for the automotive specialty-equipment industry. It is the place where professionals come to connect with product experts from the exhibiting companies for quality one-on-one discussions, demos, and presentations.

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Registration is $60 through September 29 and $120 after that date. 

Registering early allows attendees to take advantage of the best rates and receive all the necessary information for planning their SEMA Show experience. Early registration also ensures that attendees will receive their badges in the mail before this year's event. 

Get started on your road to the 2023 SEMA Show by registering today at!

To learn more or to register to attend the 2023 SEMA Show, visit