By Ashley Reyes
Manufacturers of racing and performance parts
have less than three weeks to submit their exhibitor applications for the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, taking place January 30-February 1, 2024, at the Embassy Suites-Anaheim South in Southern California.
Open to current MPMC and Truck and Off-Road Alliance (TORA) members, the conference will provide manufacturers an opportunity to grow new relationships with established media who can promote their brand to mass audiences. By exhibiting, manufacturers will participate in more than 40 private, 30-minute meetings over a span of three days--giving them the ultimate platform to share their latest news and provide product demonstrations to established journalists, photographers and social media content creators.
Meetings are held in private suites, so the focus is on the interview, and there are no elaborate booth or set-up costs.
"The Media Trade Conference is a worthwhile investment for manufacturers who want to tailor their outreach and expand their footprint beyond what they are normally used to," said MPMC Director Marcy Yanus. "There's no other event that offers manufacturers the opportunity to generate so much media interest in under 72 hours, and we are confident that the event will produce unparalleled exposure opportunities for those that attend."
Manufacturers have until September 14 to sign up at sema.org/mtc. Questions can be directed to MPMC Director Marcy Yanus at marcy@sema.org.