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RealTruck Acquires Go Rhino

By SEMA Editors

RealTruck--the manufacturer of functional aftermarketGo Rhino accessories and an online destination for truck, Jeep and off-road enthusiasts--has acquired IDDEA (Industria Diseñadora De Autopartes, S.A. De C.V.), which goes to market under the Go Rhino brand. With 40 issued and pending patents, Go Rhino develops and manufactures products for truck, Jeep and SUV owners.

"We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness," said Go Rhino President Manuel Alvarez, who has owned and managed the Guadalajara, Mexico-based business for several decades. He will continue to lead RealTruck's operations in Mexico and will play a vital role in the company's product supply leadership team.

Go Rhino's automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers and products for public safety vehicles, as well as an extensive program of Ford Bronco-specific accessories.