By Ashley Reyes
The SEMA Professional Restylers Organization (PRO) will celebrate the talents and craftsmanship of automotive restylers at the 2023 SEMA Show through its PRO Cup Challenge.
Now in its fourth year, the challenge promotes the accessorization of new cars and trucks by having six automotive restylers feature an accessory package for a new-model vehicle in the PRO Booth during the week of the SEMA Show. Restylers benefit from gaining exposure for their company and skills by developing a build that is profitable and easy to replicate. The essence of the program is to inspire and motivate others--including consumers, dealers and restylers--to customize their vehicles.
"The PRO Cup Challenge is the ultimate competition where restylers get to showcase the art of what they do every day and have it displayed in a high-profile location at the industry's premier aftermarket trade show," said SEMA Council Director and PRO Liaison Denise Waddingham. "Competing is a great way for restylers to get their name and business out there and share their unique take on how a new-model vehicle can be transformed."
Judges will select a PRO Cup Challenge-winning vehicle based on mass appeal, ease to replicate and potential profitability. SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award.
Applications are due Friday, August 11. To view the build criteria and submit your application, visit the PRO Cup Challenge website.