Business Tools

SEMA Garage Offers Money-Saving Solutions for Bringing Products to Market

By Ashley Reyes

SEMA Garage

SEMA members can take advantage of money-saving benefits that will help them get their products to market through exclusive services offered by the SEMA Garage. Conveniently located as a 15,000-sq.-ft. facility in Diamond Bar, California, and a 45,000-sq.-ft. location in Plymouth, Michigan, the SEMA Garage offers the tools, technology and services that members need to get their innovations to market--as well as the space necessary to work efficiently and accurately.

Installation Center 

Both SEMA Garage locations offer state-of-the-art installation centers that members can access for free. The studio-quality environments are fully equipped with vehicle bays, lifts and tools that members can utilize to test-fit product prototypes, create installation videos or install components on a project vehicle. In addition to having maximum flexibility and space to achieve their goals, business members are able to access SEMA's on-site team of engineers who can answer questions and assist with product development tools.

Training Center

Available at $500 a day (a $350 discount off the $850 non-member price), Training Centerboth garages offer fully equipped training facilities that companies can use for a variety of functions, ranging from new-product reveals to company educational sessions. The training centers are equipped with a suite of presentation and sound equipment, as well as a kitchen for catering and breaks, or catering can be provided upon request. The seating capacity at the Diamond Bar location is 150 and 90 for the Detroit facility.

As SEMA members continue to develop cutting-edge products and accessories that add enjoyment to vehicle ownership, the SEMA Garage is available to help businesses get their ideas off the drawing board and into the hands of customers. To learn more about SEMA Garage services, including the installation and training centers, 3D scanning and printing, ADAS testing, vehicle measuring sessions and emissions testing, as well as discounts available, visit or contact SEMA membership at 909-610-2030.