Exhibitors: Maximize Your Pre-SEMA Show Exposure With New Products Promotion

By Douglas McColloch and SEMA Editors

Exhibitors at the 2023 SEMA Show, October 31-November 3 in Las Vegas, will want toNPS take advantage of the New Products Showcase, the No. 1 destination for media members and buyers to discover new parts and technology straight from the SEMA Show floor. As always, exhibitors can enter their first product free of charge. Note: additional entries are $95 per product until October 6. After, extra entries are $150.] 

Enter your company's product(s) at

Research shows that exhibitors that enter products into the Showcase see more buyers in their booths and receive more media coverage, but those looking to generate some extra pre-Show buzz can upload their New Products Showcase entries to the online media center.

The additional exposure provided by the online media center can help attract the notice of buyers looking for the newest specialty-equipment products. The added exposure can also attract the attention of media representatives in search of the latest product news and reviews.

Posting your registered New Products Showcase entries to the online media center is as simple as providing a product description and uploading a press release and a high-resolution image of your new product. Exhibitors can post as many separate press releases as they like, and there is no charge to use the online media center.

Enter your New Products Showcase press releases and images for the 2023 SEMA Show at