Domestic and International Momentum Continue to Build for 2023 SEMA Show

By SEMA Editors

The SEMA Show is the premier international marketplace that unites automotiveBooth Brembo aftermarket professionals from across industry segments worldwide. The momentum is building for this year's event, October 31-November 3 in Las Vegas, as registration and hotel bookings are seeing double-digit percentage increases at press time.

With the easing of travel restrictions, Show organizers expect nearly 20% of attendees from outside the United States, making this year's SEMA Show the most influential business meet-up on the calendar.

Following is a detailed look at some of the SEMA Show attendees. Attendees travel from all 50 states, and the top 10 represented at last year's event were: 

  • California
  • Texas
  • Nevada
  • Arizona
  • Florida
  • Washington
  • Utah
  • Hawaii
  • Colorado
  • Illinois

Last year, the top 10 countries in attendance, after the United States, were from:

  • Canada 
  • Mexico 
  • Australia 
  • Brazil
  • Germany
  • United Kingdom
  • Colombia
  • Japan
  • France 
  • Switzerlan

For 2023, organizers are again seeing several attendees from these 10 top countries. Still, buyers from every major market, including countries across the Pacific Rim and Middle East and North Aftica, will be represented. There is also a rise in registrations from members and guests across Asia as business and travel opportunities return to pre-pandemic levels. In fact, it's expected that by Show time, there will be attendees registered from more than 130 countries and regions around the world.

Every SEMA Show guest, no matter their country of origin, is an opportunity to build your business and brand and expand your professional network.

Show management is dedicated to making the event as cost-effective as possible for all. Register at by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.

International Buyers and Attendees

International travelers can request a letter of invitation during the registration process. Unsure if you will require a visa from your country of origin? Use the U.S. Department of State's handy Visa Wizard to determine your needs. In addition, many countries are eligible for the U.S. Visa Waiver Program. If you are traveling from any eligible country, register for your Electronic System for Travel Authorization (ESTA) approval before your travel.

If you have questions or need assistance, contact customer service at 866-229-3687. International callers dial direct +1-224-563-3154 or email Service is available Monday through Friday, 9:00 a.m.-6:00 p.m. CDT.