Business Tools

How to Overcome the Challenges of Automotive Wheel Design

By Ashley Reyes

Designing wheels can be challenging. So what can designers do--within theWTC Wheels confines of a circle--that will meet buyers' needs for both style and functionality?

Wheel and tire industry members are invited to learn new approaches to wheel designs that will sell in the live webinar "How to Design the Latest Wheels Fashion" on Thursday, June 15, at 9:00 a.m. PDT. 

Led by industry experts and presented by the SEMA Wheel & Tire Council (WTC), the webinar will inspire participants to create new designs. Attendees will discover the following:

  • New design inspiration, from classic styles to cutting-edge innovations.
  • Key principles of the design process.
  • Examples of design failures and successes.
  • How to overcome the challenges of creating something new within the confines of a circle.
  • Physical challenges to designing wheels.
  • The lifespan of design trends.

The webinar includes a Q&A with presenters Aston Liyanarchi of Liyanarchi Design, Scott Weiss of Konig American, George Finch of The Carlstar Group LLC and Alex Martinez of MetaMartini. Register now!