By SEMA Editors
Lifestyle brand RealTruck Inc.-- the premier manufacturer and retailer of aftermarket truck parts and accessories--will kick off National Get Outdoors Day (Saturday, June 10) by introducing its roster of outdoor enthusiasts who "live and breathe the RealTruck way of life." The RealTruck Crew features off-roaders and overlanders, extreme sportsmen and women, truck enthusiasts and others whose passion is to live and explore.
"It's core to our brand DNA to inspire truck owners and followers to get 'Out in the Real' and experience life off the grid," said Tony Ambroza, chief growth officer at RealTruck.
RealTruck also recently featured female crew members on International Women's Day with its "Women in the Real" campaign, which features women from various outdoor industries, including overlanding's Priya Mareedu.
The RealTruck sales team recently visited the SEMA Garage in Detroit, Michigan. Read about that here.
Industry Veteran Vic Wood Joins Sander Engineering
Longtime industry veteran Vic Wood has joined Sander Engineering, the drag-racing manufacturer based in Torrance, California, according to published reports.
Wood comes from Race Winning Brands, where he served as regional tech support manager.
Bartec USA Hires Cody Rainwater for Southwestern Region
Bartec USA--the provider of tire-pressure monitoring systems (TPMS) equipment for OE assembly plants--has announced Cody Rainwater will oversee the Southwestern region.
Based in Las Vegas, Rainwater brings more than 10 years of experience in the automotive industry at various levels, including auto sales and service.