Get Your Products in Front of Media Through the SEMA Show Online Media Center

By Juan Torres

The SEMA Show Online Media Center is now available for exhibiting companies toSEMA Show submit Show-related press releases to be included on the SEMA Show website.

Companies exhibiting at the 2023 SEMA Show can submit press releases to generate excitement for products and Show-related announcements, such as guest and celebrity appearances, descriptions of new products planned for display, special booth vehicles, product giveaways and more.  

This free benefit for exhibitors provides an added exposure opportunity. With thousands of media attending the SEMA Show, exhibiting companies will benefit by spotlighting their newest and most innovative products to direct media attention to their booths. Press releases submitted may also be used in association publications, social-media platforms and promotions to media attendees. The Online SEMA Show Media Center was designed specifically for journalists to find Show-related news and announcements. 

Here are a few tips to get a press release noticed: 

  • Use a strong, short headline to catch readers' attention. 
  • Keep the press release brief. Introduce the product or news without added commentary.  
  • Include a photo. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format. 
  • Always include your booth number and contact information.

An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor's booth. Exhibitors can upload their press releases to

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Register at by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.