2023 SEMA Education to Provide Best-in-Class Professional Development


By Laura Pitts

Attendees of the 2023 SEMA Show, October 31-November 3 in Las Vegas, can expect an expanded SEMA Education program as part of a new SEMA initiative to create a more robust career- and professional-development program year-round. 

SEMA Show Edu

Keep an eye out for additional details on the 2023 SEMA Show Education program, which will feature the introduction of Monday afternoon seminars.

The SEMA Show Education program will feature thought-provoking sessions, allowing attendees to tailor their program with a customizable learning journey of skill development and competency-based industry education.

"We want to support our attendees by offering a customizable learning journey for skill development and competency-based education inclusive of the Show and throughout the rest of the year," said Pamela Brown-Matthis, SEMA Director of Education. "You'll see that reflected in the comprehensive programming delivered at the Show as well as the virtual education that we're incorporating into SEMA member-based events throughout the year across the country."

The SEMA Education team is "focused on creating immersive learning experiences where engagement is high and attendees can see immediate knowledge and skills benefits. We're dedicated to bringing innovation and fresh perspectives to the aftermarket business community," Brown-Matthis said.

One vital program change for 2023 is the introduction of Monday afternoon seminars on October 30, prior to the Show's official opening Tuesday morning. The idea is to provide wider access to education on what is usually considered an exhibitor "setup day."

In keeping with this goal, planners have reorganized the Show's many seminars into six highly focused SEMA Education tracks: Inside the Shop; Aftermarket Updates and Future Trends; Small-Business Strategy; Sales and Marketing; Vehicle Technology and Electric Vehicles; and Legal and Regulatory.

Stay tuned for more on the world-class SEMA Education program for 2023, including the announcement of the keynote speaker, partner education tracks and more details.

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Register at by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.