10 Valuable Resources to Prepare SEMA Show Exhibitors for Success

By SEMA Editors

The 2023 SEMA Show, October 31-November 3, in Las Vegas, is already gearing up to be the best yet. Now that the floorplan is live,SEMA Show buyers and attendees can maximize their Show experience by utilizing the interactive map and exhibitor list at alongside additional resources, including registration, at  

Meanwhile, exhibitors are already planning their displays to put their latest innovations in front of thousands of qualified buyers from every segment of the specialty-equipment industry. To prepare SEMA Show exhibitors for success, below are 10 valuable resources--straight from the Exhibitor Service Manual--that companies should bookmark to reference throughout the next few months. Note that, in addition to the relationships an exhibitor forms with their SEMA sales rep, the media team and the Show Department, the entire Exhibitor Service Manual is the official exhibitor's handbook for success. 

Budget Check List

This is an essential tool for all participating manufacturers, but especially first-time exhibitors. This form allows companies to calculate all of their confirmed and projected fees for everything from booth space; exhibit design and build; electrical, freight and material handling and related services; plus marketing and staff expenses.

Deadlines List

Discover key dates for exhibitors, including registration, applications such as feature vehicle display, rates for the New Products Showcase, plus vital exhibitor services and related dates.

Contact List

Find out how to contact the Show organizers that can help you succeed with categories like banquet tickets, booth vehicles, feature vehicles, New Product Showcase, meeting rooms and more.

Parking at the SEMA Show

Especially helpful for exhibitors with trailers; discover where you can park leading up to and during the event.

Booth Services – Freeman

This section addresses booth needs, such as power, carpet, fixtures, freight, A/V and computer rentals, cleaning, signs and graphics, and more.

Booth Services – Approved Vendors

Access the vendors that can help with lead retrieval, catering, insurance, vehicle detailing, tent and canopy rental, internet and telephone, photography, and more.

Vehicle/Car Display Opportunities

Exhibitors can explore the various opportunities to display their vehicles at the SEMA Show both inside and outside of the booth. For those wanting to exhibit their vehicle in the Feature Vehicle Display (outside of the booth), learn more about the Feature Vehicle Rules & Regulations here and apply here.

Marketing, Advertising & Sponsorships

This section provides the gamut of marketing opportunities at the SEMA Show, including the New Products Showcase, the No. 1 destination for media members and buyers to discover the latest innovations from the Show floor. The first product entry is free for exhibitors. Learn more here, and apply here.

Exhibitor Rules and Reg

Discover essential information, including applications, fees, payments, safety requirements, etc. 

SEMA Exhibitor Summit

Exhibitors should also plan to attend the 2023 SEMA Exhibitor Summit, the two-day event (Tuesday, July 25-Wednesday, July 26) that covers everything needed to exhibit like a professional. SEMA will cover hotel costs for up to two members of each exhibiting company for this unique program, which teaches exhibitors how to:

  • Take advantage of SEMA value-added programs.
  • Use proven strategies to attract buyers to your booth.
  • Save money and resources on Show costs, such as material handling, electrical and related Show expenses.
  • Work one-on-one with Show experts to maximize your ROI.
  • Learn to properly plan and budget to leverage your Show experience.
  • Explore promotional opportunities through sponsorships and other methods.
  • Maximize your SEMA Show exhibit experience.

Register for the SEMA Show Exhibitor Summit at Contact your SEMA Show sales representative at, 909-396-0289 or to learn more.

There is still great booth space available for manufacturers looking to get involved in the 2023 SEMA Show. Get started at