Councils & Networks

TORA Volunteer Spotlight: Kevin Robinson of TRAC LLC

By Ashley Reyes

The SEMA Truck & Off-Road Alliance (TORA) has named Kevin Robinson as the council's newest spotlight volunteer. As president andTORA owner of TRAC LLC, Robinson was the winner of the 2022 SEMA Launch Pad competition for his TRAC Tire Jack--a tool that makes removing or installing a wheel or tire from a vehicle safer, simpler and easier. Get to know Robinson in his interview with SEMA below.

SEMA News: What inspired you to pursue a career in the truck and off-road industry?

Kevin Robinson: I have been in the off-road environment since the early days of riding dirt bikes. Now with 40-in. tires that I need to remove and install on my Jeep, I can see a need for our tools. The tools absolutely provide safety in the workplace and home shop.

SEMA News: Why did you decide to volunteer for TORA? How has it or will it impact you?

KR: I have attended TORA events and can see the passion that the members have. These members only want the best for SEMA and what it stands for. Even the cross-council mixers share everyone's passions for the industry, and if I can be of help in any way, I'll be there.

SEMA News: What advice do you have for someone pursuing a career in the automotive aftermarket?

KR: Whatever you choose to pursue, know that there will be many people to go to for guidance. Mostly everyone is there for assistance, not competition.

SEMA News: What is your dream truck or off-road vehicle?

KR: My dream truck is my Jeep LJ, but with an LS swap and an unlimited fuel card to go with it! 

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.