Business Tools

Members: Download Market Research Reports For Free

By Ashley Reyes

Among the benefits and perks of SEMA membership is the ability to access dozens of free research reports on the automotive specialty-equipment market at Conducted by professional market researchers, the studies are filled with data and insights on consumer behavior, purchasing habits, economic indicators, and sales figures--all specific to the automotive specialty equipment market. It's the best place to find industry-focused data.


SEMA members may obtain the reports at no cost. Nonmembers may purchase individual reports for as much as $2,000 per study.  

New studies are posted throughout the year. 

Current reports include:

The "SEMA Market Report"

How big is the specialty-equipment market? In 2021, the performance and accessory market climbed more than $50 billion. The 2022 "SEMA Market Report" details the size and scope of the market to help members better understand their business opportunities.  

Industry Trends 

How is the industry doing, and where is it going? The "SEMA Future Trends" and "SEMA State of the Industry" reports uncover industry shifts in the automotive specialty-equipment market. Look to these reports to understand where growth is occurring and where the industry might evolve next. 

Consumer Insights 

What motivates your customers to purchase accessories? The consumer insights reports focus on specific consumer behaviors, including how they research, shop and buy upgrades and modifications. SEMA offers reports for many important customer targets, including pickup owners, Jeep owners, modern musclecars and more. 

While the SEMA Market Research team focuses primarily on developing research reports, they are always happy to answer questions about the industry. Visit the SEMA Market Research website to learn more, or contact Gavin Knapp, or 909-978-6712