People Places & Racing News

PRO Volunteer Spotlight: Erica Rahola

By Ashley Reyes

EricaErica Rahola is the SEMA Professional Restylers Organization’s (PRO) newest spotlight volunteer. Rahola is a designer and customer liaison at Crush Customs.

Get to know Rahola in her interview with SEMA below.

SEMA: What inspired you to pursue a career in restyling?

Erica Rahola: My boss, Chelsea Allen, inspired me.

SEMA: Why did you decide to volunteer for PRO?

ER: I’m new in this industry and wanted to dive into something where I can be around and influenced by my peers in the same industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

ER: Take your time. There’s so many products, services, and new developments happening every day in this field. It can definitely be a little overwhelming. Structure, organization, and a team with like-minded individuals on your side are fundamental.

SEMA: What is your dream vehicle?

ER: My dream vehicle is a Bentley.

SEMA: What is the best advice you have ever received?

ER: Never give up.

SEMA: What keeps you in the industry?

ER: My boss, my manager and the whole staff! They are wonderful and amazing people. I also never get tired of the appreciation and happiness customers express when they receive their cars with their new installs.

SEMA: Where can you be found on a Saturday?

ER: At home with my dog Benjamin.

Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO’s social media, SEMA News and future PRO-member updates.