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Dayco Recruits Craig Frohock as New Aftermarket Belt CEO

Craig Frohock
Craig Frohock

Dayco Recruits Craig Frohock as New Aftermarket/Belt CEO

Dayco has announced that Craig Frohock has accepted the opportunity to join Dayco Aftermarket and Belts as its new CEO. Effective January 16 and reporting directly to the Board of Dayco, Frohock is responsible for the business unit’s global operational performance and strategic direction. For the past six years he has held several senior leadership roles with Tenneco. Most recently, he was the group vice president and general manager of the company’s OE ride-control business and prior to that he served as the group vice president and general manager of its Integrated supply-chain operations within the global aftermarket business. He also served as group vice president and general manager of the company’s aftermarket chassis business and the aftermarket sealing, engine and under-hood services business. Prior to joining Tenneco, his career included 19 years at Meritor Inc., where he held positions of increasing responsibilities, including leading the aftermarket business.

Autoshop Solutions Partners With Turnkey Marketing

Autoshop Solutions has partnered with Turnkey Marketing to offer a comprehensive marketing solution for all shops.

“Turnkey Marketing and Autoshop Solutions have partnered together to help auto-repair shops have a complete marketing strategy and excellent implementation,” stated Carrie-Lynn Rodenberg, founder of Turnkey Marketing. “We partnered with Autoshop Solutions because they are a leader in automotive aftermarket digital marketing and truly want what’s best for their clients.”

For more information, visit the Autoshop Solutions website.

JeepJeep Celebrates 20 Years as Exclusive Automotive Sponsor of the X Games 2023

The Jeep brand is celebrating its 20th year as the exclusive automotive partner of X Games Aspen 2023. Returning to Aspen's Buttermilk Mountain, the partnership will include broadcast, linear, social, digital and experiential extensions. Additionally, the Jeep Presents: X Games Aspen Best in Snow title, honoring one of the X Games top athletes, will be presented on Sunday, January 29.

“Our 20-year partnership with the X Games has provided an authentic venue for the Jeep brand to engage with sports and like-minded outdoor enthusiasts who share an uncompromising desire to seek adventure and blaze their own path, one that isn’t defined by boundaries,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Fans will have the opportunity to interact with our electrified Jeep 4xe lineup on site of the highly anticipated winter event, including the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe, and we look forward to again honoring the Best in Snow X Games athlete with our signature Jeep Golden Grille Award.”

The Jeep brand will have vehicles on site of the X Games. Attendees will be able to explore ’23 Jeep models at the Jeep Theater, start line, slopestyle course, corral and TV host set, including the Wrangler 4xe Rubicon, Gladiator Rubicon, Wrangler 4xe Willys, Grand Cherokee 4xe Trailhawk and Grand Cherokee 4xe Summit.

For additional information about the Jeep brand lineup, visit

VP Racing Launches Renewable Fuel

VP Racing Fuels Inc. has announced that it is accelerating its renewable fuel initiative with the launch of a new, renewable fuel, EcoGen. EcoGen is the renewable, non-alcohol alternative to ethanol and butanol-based fuels found at the pump. VP Racing has engineered high-octane renewable gasoline components incorporated into gasoline to help meet the increasing demand for higher-octane, cleaner-burning fuels. VP Racing now offers EcoGen as a high-octane blendstock for alcohol-free gasoline.

According to VP Racing Fuels, EcoGen from VP offers the following advantages:

  • Improved fuel economy (higher energy content than standard pump gas).
  • Great for marine use (low water affinity).
  • Up to 10% renewable content.
  • Reduced tailpipe pollutant emissions.
  • Reduced carbon emissions.
  • Friendly on fuel system components (no ethanol corrosion).

For more information about VP Racing Fuels and its products for racers, enthusiasts and general consumers, visit

Mach-EFord to Significantly Increase Production of Mustang Mach-E in 2023

With its new EV supply chain coming online, Ford is significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times and to take advantage of streamlined costs to reduce prices across the board, making Mustang Mach-E more accessible to customers and keeping it competitive in the marketplace.

According to Ford, the production increase is a key part of the Ford+ Plan, underscoring the company’s commitment to lead the EV revolution by increasing the value of its EVs for customers, continuing to position Mustang Mach-E as an option for those looking for an electric SUV and growing market share. Ford already offers EV customers a fullsize truck, SUV and van, and has secured the batteries and raw material to scale production of all these models in 2023.

Almost all of Mustang Mach-E’s growth to date is incremental to the brand with two-thirds of Mustang Mach-E customers coming from competitor brands, according to Ford. The Mustang Mach-E was the No. 3 EV model in the United States in 2022 and the updated pricing is part of Ford's plan to keep the SUV competitive in a rapidly changing market, while strengthening Ford’s position as the No. 2 U.S. EV manufacturer as it continues to scale that part of the business. Visit for full range, pricing and specs on the electric Mustang Mach-E. 

Hagerty Launches Enthusiast Carbon Offset Program

Hagerty has officially launched ECO—a voluntary enthusiast carbon offset program to help motorists reduce the carbon footprint of their collectible cars, trucks and motorcycles. ECO is the first step in a holistic Hagerty Impact strategy designed to educate and empower enthusiasts to drive positive change across a range of social and environmental activities. Hagerty will lead the way, offsetting all emissions from its classic fleet and driving events. For 2022, this included the California Mille and Greenwich Concours Driving Tour.

“We believe the love of driving and the love of our planet can and must co-exist,” said Hagerty CEO McKeel Hagerty. “As part of our long-term environmental strategy, we are committed to helping automotive enthusiasts responsibly make a difference with simple and affordable steps such as this program.”

Worldwide, approximately 72% of people believe that protecting and restoring natural habitats would be a helpful solution in addressing climate change, according to an Edelman Trust Barometer 2022 special report on climate change.

“We have made a commitment to educate ourselves and our members on the best ways to improve their vehicles and driving habits to lessen the overall impact on the environment,” said Kory Felker, vice president of brand strategy at Hagerty. “At the same time, we will respect any of our members who are not ready to engage in these efforts.”

For more information about how the program works, visit the Hagerty website.

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