Robbie Pierce, who purchased Jimco Racing in 2018, passed away in a scuba diving accident, according to an announcement by Jimco Racing.
Pierce was a member of the Off-Road Motorsports Hall of Fame class of 2018. Pierce became CEO of MasterCraft Safety in 1999 and expanded the business with the purchase of Impact from safety pioneer Bill Simpson in 2010. Pierce sold Impact by MasterCraft Safety to the Italian firm Sparco in 2017, and less than a year later, he announced his acquisition of Jimco Racing—a manufacturer of off-road racing vehicles. Scuba diving was considered his second passion in life.
As of press time, no memorial announcements have been made.