Business Tools

LEED Brakes Achieves SEMA Data Platinum-Level Status

For the third consecutive year, SEMA has named LEED Brakes as a platinum member of its SEMA Data program, which houses, updates and distributes the industry’s most comprehensive digital product data for more than 480 brands in the automotive aftermarket.

SEMA Data

LEED Brake’s Research and Development Manager Dan DeKruger was presented with the Platinum Award at the SEMA Show, which took place in Las Vegas, two weeks ago.

Brands that have achieved platinum-level status have reached the pinnacle of product data, SEMA Data Excellence, by putting in the extra effort to provide resellers with the most complete datasets available. Currently, only 179 of the 480 active brands have achieved this recognition.

LEED Brake’s Research and Development Manager Dan DeKruger has worked diligently for the past four years since joining the program to ensure all LEED Brakes product data, including year, make, model-fitment information, weights, measurements, images, instructions and videos, are readily available and accurate for all resellers.

“LEED Brakes is the only exclusive brake manufacturer to achieve platinum and gold-level SEMA Data status,” said DeKruger. “This is a big achievement not only for our company, but also for any manufacturer due to the amount of time and dedication it takes to complete.”

DeKruger was presented with the Platinum Award at the SEMA Show, which took place in Las Vegas, two weeks ago.

SEMA Data has become increasingly vital to the industry, as more consumers are researching and shopping online. For more information about SEMA Data, visit www.semadata.org.