By Ashley Reyes
As part of the third annual SEMA Professional Restylers Organization (PRO) Cup Challenge, the PRO Booth #50185 at the 2022 SEMA Show will include seven new-model cars and trucks featuring restyling packages that are marketable, easy-to-replicate and profitable. The seven vehicles are competing to showcase and encourage new-vehicle buyers and dealers to incorporate simple, everyday accessories into their sales.
Through the SEMA PRO Cup Challenge, accessory manufacturers see how their products can be packaged with other products, restylers get ideas to take back to their local markets and SEMA Showgoers witness how new vehicles can be transformed and can even vote for a build to win a “Fan Favorite Award.”
The SEMA PRO Cup Challenge is the only competition of its kind at the SEMA Show that pits restyler against restyler to create a package for a new-model car or truck. Through the competition, accessory manufacturers see how their products can be packaged with other products, restylers get ideas to take back to their local markets and SEMA Showgoers witness how new vehicles can be transformed and can even vote for a build to win a “Fan Favorite Award.”
This year’s vehicles will include mixture of internal-combustion engines and electric. In addition to the Fan Favorite Award, a panel of judges will select an overall winner to be named SEMA PRO Cup Challenge champion.
“The variety of vehicles in this year’s PRO Cup Challenge will surely show restyling shops how they can use traditional restyling products as well as some new products and services to build packages,” said PRO Chair Josh Poulson. “There will be a good mixture of truck accessories, film products, interior products, 12-volt products and no doubt some show-stopping new products to create these exciting builds.”
SEMA Showgoers can witness the competition in action and see the vehicle builds up close by visiting PRO Booth #50185 during SEMA Show week. The SEMA PRO Cup Challenge Winner and Fan Favorite Award Winner will be announced during the SEMA Show PRO Booth Happy Hour, November 2, at 4:00 p.m.
Learn more at www.sema.org/pro-cup-challenge.