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Movers & Shakers: Power Automedia Names Nashona Haldane Marketing Director

EGR USA Contracts with Six Manufacturer Representative Automotive Aftermarket Firms to Promote Product Line

EGR USA has announced six new manufacturer rep firms have been contracted to help promote the company’s full product line in the United States and Canada. Recent agreements for representation include APS Marketing Group (South), Evan Mecham & Associates (West Coast), Jim Wrobleski & Company (Midwest), Holm, Hicks, White & Associates (Canada), and N.A. Williams (Amazon), and Accelerate – New World Business LLC for National Accounts and Special Projects. All six manufacturer representative companies will have full rights to represent EGR’s full product line of truck accessories.

NashonaPower Automedia Welcomes Nashona Haldane as Marketing Director

Power Automedia has announced the hiring of Nashona Haldane as marketing director. In this role, Haldane will be responsible for developing and executing marketing plans and programs that support the company’s overall business objectives with a focus on business-to-business sales. Her previous experience in the automotive aftermarket industry makes her an ideal candidate to grow advertising sales on Power Automedia’s various publications.

With 20 years of experience in marketing and creative design, Haldane brings a wealth of knowledge and insight to this position. She will play a pivotal role in developing Power Automedia’s marketing strategy. Haldane's addition to the team signifies the company’s commitment to recruiting top-tier talent.

Fellers Names Industry Veteran Phil LaFata as President

Fellers, an American Pacific Group portfolio company, has announced that Phil LaFata has joined the executive team as its new president. LaFata has a long history within the vinyl industry having served as vice president of sales and marketing at Arlon and as COO at General Formulations. Most recently, Phil was the president of Dunmore, a Steel Partners Company. LaFata brings extensive industry and operational experience along with deep vendor relationships that will help Fellers better serve their customers.

Rob Lovi
Rob Lovi

Toyo Tire U.S.A. Promotes Rob Lovi to Vice President of Sales

Toyo Tire U.S.A. has announced Rob Lovi has been promoted to vice president of sales. Previously serving as the director of sales, national strategic accounts, Lovi has nearly 18 years of tire industry experience. He previously served in management at Michelin North America and as vice president of sales and marketing for Vector Fleet Management.

Lokar Acquires Made-4-You Products

Lokar Performance Products has announced the acquisition of the assets of Made-4-You Products (M4YP), an automotive aftermarket industry provider with worldwide sales and distribution that opened in 1985. M4YP’s product line consists of injection-molded line clamps, plug wire separators and related wire and tube management products. Molded from nylon, these clamps and parts are designed not to fade, stain or discolor and be impervious to automotive fluids. M4YP’s inventory, tooling and assets have been relocated to Lokar’s location in Knoxville and the products will be manufactured, assembled and shipped from Lokar’s facility. For more information, visit and

Gerardo Bonilla Joins Skip Barber Racing School

Skip Barber Racing School has announced Gerardo Bonilla as the racing school and race series president. He previously served as a master instructor for the Skip Barber from 1998–2012. Bonilla’s most recent experience includes time as the director of operations for Lucas Oil School of Racing, and before that, as a series driver coach and race steward for the USF2000 National Championship.

Mullen Signs Partnership With Watergen to Launch Water-from-Air Solutions for EVs

Mullen Automotive Inc., an emerging electric vehicle (“EV”) manufacturer, has announced a signed partnership with Watergen Inc. to develop and equip Mullen’s portfolio of electric vehicles with technology that will produce fresh drinking water from the air for in-vehicle consumer and commercial applications.

Watergen’s “air-to-clean-drinking-water” technology for vehicles can generate a fresh supply of hot and cold drinking water for vehicle occupants. This technology is envisioned for Mullen’s fleet of EV cargo vans and can be used in commercial and recreational vehicle settings. The air-to-water systems will provide up to 5 liters of drinking water daily, directly from the air, while the vehicle is moving and can be used as a freshwater source for the vehicle occupants.  

The agreement between the companies has been forged over recent months, with Mullen serving as one of Watergen’s design partners for in-vehicle air-to-water technology, with the goal of Mullen initiating vehicle testing of the new service in the first quarter of 2023. 

Sono Motors Reaches 20,000 Reservations for Its ‘Sion’ Solar-Electric Passenger Car

The Munich-based solar mobility OEM Sono Motors has announced the achievement of reaching 20,000 private reservations of its Sion, with an average down-payment of about €2,000 net. At an expected net sales price point of €25,126, the Sion has the potential to become the world’s first Solar Electric Vehicle (SEV) for the masses. The start of production is planned for the second half of 2023 via contract manufacturing in Finland. Sono Motors’ partner Valmet Automotive has extensive expertise in manufacturing for high-tech OEMs. After a ramp-up period, the partners aim to produce approximately 257,000 Sion vehicles within seven years.

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