By Ashley Reyes
Staying in tune and ahead of trends is one of the most important things any business can do. As the hot-rod market changes and evolves through different styles, capabilities and technology, it’s critical for businesses to have in-depth, inside knowledge of what they can do to position themselves to capitalize on trends.
After an exciting year and car show season, the SEMA Hot Rod Industry Alliance (HRIA) is bringing together industry leaders to look back and highlight the trends that got the hot-rod market where it is today and what will be changing business, design and fabrication in the year ahead.
Taking place on September 7, at 10:00 a.m. (PDT), the virtual panel discussion will be led by Amy Fitzgerald of Cool Hand Customs and feature panelists Jonathan Goolsby, Goolsby Customs; Stacey David, Rattletrap Productions; and Scott Parker, Power Automedia.
Participants will hear the panel’s insight on what trends led the way this past year, what they should expect to see at the 2022 SEMA Show, and what’s in store for the future of the hot-rod market.