New Products Showcase: Reach Thousands of Buyers for Free


Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free!

The New Products Showcase is considered the No. 1 destination for buyers to discover what’s new from the industry's leading manufacturers. For exhibitors, it's an ideal opportunity to grab the attention of buyers with new products, legacy parts and best-sellers. So if a product does not qualify as “new,” exhibitors can enter it as a featured product and still attract more eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes.

New Products Showcase

The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show.

Entry Fees:

  • The first product entered in one category in the New Products Showcase is FREE!
  •  Additional $75 per product category before October 7.
  •  After October 7, the cost is $150 per entry.
  •  No refunds provided after October 7.
  •  Entries submitted on-site will be accepted on a space availability basis.

Exhibitors may enter as many products into the Showcase as they would like, and because every exhibitor qualifies to submit one entry at no cost, there is absolutely no reason for an exhibitor not to participate. The free product entry is one example of how exhibiting at the SEMA Show delivers great ROI. SEMA Show organizers offer many programs and services targeted to small businesses. Dedicated account reps are available to help exhibitors navigate the process.

Enter your new products now!

For more information on New Products Showcase display guidelines, visit