Business Tools

New SEMA Market Research: Understanding the Pickup Accessorization Market

By Ashley Reyes

Market ResearchNew research from SEMA finds that the pickup truck market accounted for 31% of the $50.9 billion overall specialty-equipment market in 2021. For the aftermarket, this number presents a massive opportunity to grow their business and expand in this market.

To learn more about the aftermarket pickup truck market, including details about the vehicles, specialty parts and the people who buy and accessorize them, join data analysts and experts from the SEMA market research team during a live webinar on August 24, at 11:00 a.m. (PDT). Attendees will learn about new data and findings from the all-new “SEMA Pickup Accessorization Report,” which is scheduled to available on August 24.

As a live webinar, the SEMA Market Research team will answer questions and provide details to help businesses understand how the data applies to their businesses.

Register here.