By Ashley Reyes
The SEMA Professional Resytlers Organization (PRO) will celebrate the talents and craftmanship of automotive restylers at the 2022 SEMA Show, through its PRO Cup Challenge.
Now in its third year, the SEMA PRO Cup Challenge promotes the accessorization of new cars and trucks and is a great way for restylers to showcase their talents to dealerships and consumers.
Now in its third year, the SEMA PRO Cup Challenge promotes the accessorization of new cars and trucks and is a great way for restylers to showcase their talents to dealerships and consumers. Restylers enter the competition by creating a package for a new-model car or truck that is marketable, easy to replicate and profitable. If selected to compete, the build will be transported to and from the SEMA Show, where it will be displayed and voted on in the PRO Booth #50185, and may win an award!
The essence of the program is to inspire and motivate others—including consumers, dealers and restylers—to customize their vehicles. Winning packages will be announced and celebrated during the PRO Happy Hour, Wednesday, November 2, at the SEMA Show.
Past participants have been featured in industry magazines, on the evening news and in SEMA publications. If you have what it takes to create a vehicle package with a maximum MSRP price of $15,000, maximum labor hours of 40 hours per package installed and a wholesale cost no more than $11,000 to the dealer, we encourage you to apply by the August 8 deadline at www.sema.org/pro-cup-challenge.