People Places & Racing News

Movers & Shakers: Carlisle Chrysler Nationals Weekend Sets New Record

Advanced Accessory Concepts Retains Marketing, Sales Services of R&R Marketing Consultants for Premium Motorsports Brands

Advanced Accessory Concepts (AAC), manufacturer of premium motorsports brands, has announced a new partnership with R&R Marketing Consultants Inc. (RRMCI). RRMCI will work with AAC and their Trigger Wireless Accessory Control Systems, AFN 4x4, Allied Expedition and Allied Powersports brands in several marketing and sales initiatives in the automotive aftermarket. 

With this new partnership, AAC and their brands joins a list of automotive aftermarket manufacturers represented by R&R Marketing Consultants Inc. The Kansas City-based firm provides a variety of business services, including prospecting, market strategy and planning, sales calls and pipeline inventory management.

Mike Timmons
Mike Timmons

EGR USA Names Michael Timmons Vice President of Sales and Marketing, Aftermarket Division; Hires Martin & Co. as Agency of Record

Automotive aftermarket and truck accessory leader Mike Timmons has been selected to serve as the new vice president of sales and marketing, aftermarket division for EGR USA.

Timmons, as the former executive vice president for AXC Inc., was a key member of the leadership team responsible for creating a new brand and building customer loyalty for AXC fender flares and truck accessories, developed pricing policies and pricing structures for all sales channels, and strengthened customer service. Recognized for his business development skills, he managed all content creation, social media platforms, email strategies, promos and coordinated rep agency sales efforts. Entrenched in truck aftermarket accessory experience, Timmons also formerly worked for Truck Hero Inc., now branded as RealTruck, as vice president of Jeep and off-road. There, he implemented effective new sales and product development strategies to grow key accounts—growing their top and bottom-line business for multiple brands. Timmons was hired in June and will work remotely from his home in Washougal, Washington.

In other news, EGR recently named Martin & Company as agency of record. Martin & Company, a Nashville-based marketing firm that specializes in the automotive aftermarket will assist with both B2B and B2C branding, communications, events and marketing strategies and provide trade show support for the 2022 SEMA Show.

Dakotal Digital Acquires W.I.D.E. Contact Brand

Dakota Digital Inc. has announced that it has agreed to purchase the W.I.D.E. Contact brand of products. Developed in 1995 by Dave Kopser, the W.I.D.E. Contact brand of door contacts has become a staple in the custom vehicle market. Dakota Digital has been a distributor of these products since the inception, using the trade name of Magnum Shooters, but has since purchased the product line completely. The acronym of W.I.D.E. Contact summarizes the idea of Wires in Doors Eliminated, allowing the user to showcase a tidy door jamb location, while maintaining electronic connections for up to five conductors with the door closed. The W.I.D.E. Contact models are offered in a range of number of contacts, both with and without pin switches for dome-light activation.

CarlisleCarlisle Chrysler Nationals Weekend Sets New Show Car Record

This year’s Carlisle Chrysler Nationals event (July 15–17) at the Carlisle, Pennsylvania, Fairgrounds set a new Showfield mark for the second straight year, topping 3,000. Special guests included Cristy Lee, Herb McCandless, Paul Rossi, the Ramchargers, Golden Commandos, Miss Direct Connection 1984, Claudia Abel and more. A handful of cars were unveiled at the stage of the State of the Hobby Address, including one from ExoMod; a ’68 Charger carbon-fiber body, positioned atop a brand new ’21 Challenger Hellcat Redeye. In the autocross shootout, a modified Jeep Cherokee topped a Dodge Viper on the final run of the night. Saturday included an all-new rolling burnout and donut contest. Trucks and cars of all eras participated, culminating in a win by a Massachusetts attendee and his ’69 Charger.

The 2023 Carlisle Chrysler Nationals will be held July 14–16, and include displays focused on the Malaise Era, High School Mopars and more. Visit for more information.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to