By Della Domingo
With 3,000 credentialed media at the SEMA Show, the annual trade-only event is a great opportunity for manufacturers to connect with journalists and increase brand awareness.
Exhibitors that have breaking news that will appeal to a large number of media are invited to apply for a press conference spot.
Below are tools and resources available exclusively to help exhibitors obtain greater media coverage:
- Online Media Center: Journalists look to the SEMA Show Online Media Center as a quick and easy way to obtain news about the SEMA Show. Exhibitors can include their news by submitting Show-related press releases at www.semashow.com/press-release.
- New Product Showcase: All products are professionally photographed and used by media covering the Show. First product entry is free and additional products submitted before October 7 are just $75. Enter products at www.semashow.com/newproducts.
- Project Vehicles: All vehicles at the Show can be included in the SEMA Show mobile app and given a QR code that media can scan for comprehensive details about the build. All feature vehicles are automatically included in the mobile app (apply for a feature vehicle space at www.semashow.com/featurevehicle) Booth vehicle forms must be submitted in advance for the vehicle to be include in the mobile app. (booth vehicle forms are at www.semashow.com/boothvehicle)
- Press Conference: Exhibitors that have breaking news that will appeal to a large number of media are invited to apply for a press conference spot. Applications and details are at www.semashow.com/media-conference-application.
To learn more about the public relations opportunities available to SEMA Show exhibitors, exhibitors are encouraged to work with their account reps or contact email@example.com.