People Places & Racing News

Movers & Shakers: Holley High Voltage Experience Returns to Sonoma Raceway, July 9-10

Holley High Voltage Experience Return to Sonoma Raceway, July 9-10

HolleyHolley's High Voltage Experience plugs back into Sonoma Raceway this July 9-10. According to Holley, the inaugural event was a huge success, and the company is looking forward to building up that energy for 2022.

The experience is a full weekend of autocross, drag racing, road course action, vehicle displays, large vendor midway, skidpad and more. The event is designed specifically for the EV community to gather and experience the performance and excitement that EVs have to offer both on and off track.

Participant packages and spectator ticketing are available now at Holley High Voltage Experience.

Eric Lassiter Joins T Sportline as Product Manager

LassiterT Sportline announced that Eric Lassiter has joined the company as Product Manager, based at its new Atlanta Georgia facility.
Lassiter has been a gearhead most of his life; starting with motorcycles in grade school and more recently has moved to four-wheels, running an Audi Quattro in various Rallycross events across the country. He most recently worked on the North American Field Marketing team of Oakley, the leader in sports performance eyewear and outdoor products. Previously Lassiter was at local Georgia company Thomson Bike Parts, as design engineer and product manager for their bicycle components.

He got his start in the manufacturing industry as an Aerospace Manufacturing Engineer at Thomson’s aerospace division L.H. Thomson Manufacturing where he was responsible for bringing high-precision machined parts to production for customers like Boeing, Gulfstream and Cessna.

2023 Keystone BIG Show Dates and Location Announced

Big ShowKeystone Automotive Operations announced it will bring the 2023 BIG Show, its annual customer event, to Aurora, Colorado, at the recently opened Gaylord Rockies Resort & Convention Center, February 10-11, 2023. Boasting a 500,000 sq. ft. convention space where the show will be held, the Gaylord Rockies features premier accommodations, restaurants, and entertainment in a beautifully presented resort setting.

The annual customer-only, business-to-business networking event features receptions, a vast array of automotive aftermarket exhibiter displays, new products, show vehicles and education along with substantial show-only sales and promotions. For more information, visit

Motul and Emelia Hartford Partner to Develop High-Performance Transmission Fluid

HartfordMotul announced its new High-Torque DCTF fluid for use in high-performance Dual-Clutch Transmission (DCT) equipped vehicles. The 100% synthetic Ester-based lubricant was specially engineered to withstand greater torque levels from the most demanding applications.

The High-Torque DCTF fluid began its initial development on the circuits of Japan with racing teams from the Super GT series. As development continued, Motul’s laboratory desired data of the High-Torque DCTF fluid under extreme stress and sent an early formula in a “top secret” container to content creator and record-breaking car builder Emelia Hartford for use in her highly-modified C8 Corvette. Pushing the limit of her Corvette, Hartford tuned the engine to 1,400 horsepower and 1,100 lb-ft of torque, allowing the twin-turbocharged Corvette to tear through the quarter-mile in 9.36 seconds at 147 mph, making it the fastest C8 Corvette recorded at that time.

The insights gained from this outing provided substantive information. Comparing the used fluid samples from the OEM Dual-Clutch Transmission fluid to the high-torque samples from Emelia’s Corvette, Motul was able to further optimize the commercial product for its launch.

“It was incredible honor to be a part of the testing and development for Motul,” said SAG-AFTRA actress and record-breaking car builder Emelia Hartford. “Never in a million years did I think I’d be working with a leading motorsport company to test some of their forthcoming oil on the world’s fastest C8 Corvette.”

RelaDyne Acquires Orange Line Oil Company Inc.

RelaDyne has acquired Orange Line Oil Company Inc., a bulk oil wholesaler and distributor serving the southern California region.

Founded in 1970 in Pomona, California, as a wholesale distributor of lubrication products, Orange Line Oil Company has emerged to be one of the largest bulk motor oil distributors in California. This acquisition will expand RelaDyne's distribution capabilities in the southern California area, increasing route density and automotive focus within the region.

RelaDyne continues to be the "Acquirer of Choice" in the lubricants, fuel, and reliability services industry. "Our relationship with Orange Line Oil Company and their leadership team dates back many years and was built on trust and transparency. This acquisition represents the third investment in the state of California in less than two years and continues RelaDyne's execution of our West Region expansion strategy," said David Schumacher, RelaDyne VP of Business Development. "The combination provides another avenue for RelaDyne to continue to invest in sustainable growth markets while expanding our existing distribution and reliability services capabilities in one of the largest markets in the country."