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#SheIsSEMA Spotlight: Diane Levine at RepairPal Inc.

By Ashley Reyes

Diane LevineDiane Levine is this week’s SEMA Businesswomen’s Network (SBN) #SheIsSEMA spotlight member.  

Levine is a sales and marketing coordinator at RepairPal Inc., a provider of auto-repair and maintenance information for consumers. Get to know what Levine enjoys about the industry in her interview with SEMA below.  

SEMA: What do you enjoy most about working at your current company?

Diane Levine: I love that the company is for the consumer and the repair shop equally. The staff is amazing and collaborates for the greater good.

SEMA: What is the most challenging part of your job?

DL: This is the first time I have worked exclusively remote. Acclimating to not going over something in person took a little getting used to. I don’t know if it’s really a challenge; it’s just different. As I continue to take on new projects, the challenges ebb and flow.

SEMA: How many years have you been in the industry, and what was your first industry job?

DL: I have been in the industry since 1978, when I took a job at a gas station.

SEMA: What are three qualities that got you to where you are today?

DL: I am project driven, I love variety and I am passionate about this industry. I am not afraid to jump into a new experience. I have been blessed with a huge automotive family.

SEMA: Being a woman in the industry, what have been your biggest challenges and accomplishments?

DL: When I started working in parts houses, there were times when male customers wouldn’t let me look up their parts. I was told, “I'll wait for one of the guys” on more than one occasion. For a while, I actually left the industry. I did not feel supported. When I worked for Flowmaster, I revived their Custom Car Builder program that had not been maintained and was well received by shops.

SEMA: Who are your role models or mentors in the industry?

DL: Charlene Bower offered me the opportunity to think outside the box even more than I was and stick with it! Bogi Lateiner invited me to join the Chevy Montage adventure. It rejuvenated my passion for getting greasy and reminding me of my inner warrior.

SEMA: What is the best career advice you have received?

DL: If something sparks a fire inside you, don’t give up! I had left the automotive industry a few times and won’t leave it again.

SEMA: Have you always wanted to work in the automotive industry?

DL: I have loved cars since I was a teen. Once I got a job in it, I felt at home. When I am not working in the industry, I have a longing in my heart.

SEMA: Who was the most influential person on your career/goals?

DL: My sister. She was by no means a car person, but she knew how much I loved the industry. She worked hard, even while battling cancer. Her mantra was to “Dream Big.”

Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA News and recognized on the website.