By Ashley Reyes
Car shows play a critical role in the hot-rod industry. As the spring car show seasons begins, hot-rod businesses must be prepared for the selling season.
Industry veterans will gather for a thought-provoking discussion about the state of car shows and consumer events, and how they are preparing for the upcoming season during the Hot Rod Industry Alliance (HRIA) general membership meeting and panel discussion on March 18, at 10:00 a.m. (PDT).
The live meeting will feature Amy Fitzgerald of Cool Hand Customs as she leads a panel of hot-rod industry experts sharing:
- COVID’s impact on car shows and how are companies planning differently today, compared to two years ago.
- What social-media strategies work and don’t work when promoting events, products and services.
- What are the key factors for success.
- What is the importance of in-person events and how do companies keep customers engaged.
The meeting and discussion are open to all HRIA members and companies in the hot-rod industry, and is the ideal time to address industry concerns and learn from others in the market. A brief report on the council’s current initiatives will also be discussed.