Brian Havins Named Director of Content and Consumer Marketing of Power Automedia
Power Automedia has announced that Brian Havins, editor of LSX Magazine, has been promoted to director of content and consumer marketing after four years of being with the company. With this new role, Havins will lead the content of Power Automedia’s publishing division, developing exciting and engaging editorial ideas while motivating the editorial team. He will work hand in hand with the chief operating officer, creative operations director and other members of editorial leadership. Drawing on more than 15 years of marketing experience in the automotive industry, Havins will act as an ambassador for the automotive community—making sure all editorial and video content has credibility, and puts the automotive enthusiast first.
Truck Accessories Group Announces Company Name Change to LEER Group
Truck Accessories Group, LLC (TAG) has announced that the company will begin operating under a new name and will be known as LEER Group, effective immediately. This renaming strategy reflects the evolution of the organization as well as the strength of its brands. LEER Group is a collection of recreational and commercial/fleet products, including LEER, SnugTop, Century, Pace Edwards by LEER, and BEDSLIDE brands. The names of individual brands will remain.
Gran Turismo 7 Now Available With Brembo as Exclusive Braking System
Brembo is making its UPGRADE systems available to players, including carbon-ceramic discs and GT|BM calipers in eight different colors.
Brembo has announced that it is the official technical partner in braking systems for Gran Turismo 7, which is available for PS4 and PS5 consoles from today. Brembo is offering its most distinctive and highest-performance braking systems in the Gran Turismo 7 Tuning Shop—the virtual window where players will be able to upgrade and customize their original cars, enhancing their competitiveness while racing. Gran Turismo 7, offers more than 400 cars from more than 50 automotive manufacturers at launch, and all cars whose braking systems can be tuned in the Tuning Shop can be equipped with Brembo solutions. As the exclusive partner in the category, Brembo is making its UPGRADE systems available to players, including carbon-ceramic discs and GT|BM calipers in eight different colors. Brembo’s profile and values will be visible in the Gran Turismo 7 game’s Brand Central and in the Brand Central Museum. In addition, Brembo’s branding will appear on the tracks featured in the game.
MOTORTREND’S 28th Annual HOT ROD Power Tour Rolls Through Five Southern Cities, June 13–17
Celebrating 28 years in 2022, registration is now open for MOTORTREND’s HOT ROD Power Tour, presented by eBay Motors and Driven by Continental Tire. Set to roll through the southern United States, the hot-rod culture event returns to five cities beginning Monday, June 13, through Friday, June 17. For registration and event details, visit www.hotrodpowertour.us.
HOT ROD Power Tour brings together more than 4,500 vehicles. Classic cars, hot rods and trucks travel city to city while performance car lovers, HOT ROD editors and photographers follow alongside the tour, cruising through small-town America. Participants can join for one day, two days or be a HOT ROD Power Tour long hauler and join for all five days. Each tour stop features its own unique roundup of things to do including shopping vendor midways, drag racing, enjoying live entertainment, daily concerts and more.
HOT ROD Power Tour 2022 Schedule:
- Kickoff/Day 1: Monday, June 13 – Memphis International Raceway, Millington, Tennessee
- Day 2: Tuesday, June 14 – Nashville Superspeedway, Lebanon, Tennessee
- Day 3: Wednesday, June 15 – Hoover Met Complex, Hoover, Alabama
- Day 4: Thursday, June 16 – Pensacola Fairgrounds, Pensacola, Florida
- Day 5: Friday, June 17 – Atlanta Motor Speedway, Hampton, Georgia
Edelbrock Group and Musi Racing Engines Continue Partnership in 2022
The Edelbrock Group has announced the continued partnership with Musi Racing Engines. The Musi/Edelbrock partnership began more than 20 years ago when industry pioneers, Vic Edelbrock and Pat Musi, teamed up to develop the first 555 prototype. This engine, known today as the Edelbrock-Musi 555 Crate Engine has continually been one of Edelbrock’s most in-demand and high-performing crate engines. Currently, Edelbrock offers three configurations of the Edelbrock-Musi 555 Crate Engine: AVS2
Carbureted, Pro-Flo 4 EFI, and Pro-Flo 4 XT EFI.
Brett Lauer Hired as President of Driven Lighting Group
Driven Lighting Group—the supplier of aftermarket automotive lighting products and online retailer—has announced Brett E. Lauter as president of the company based in Atlanta, Georgia. He joins Matt Kossoff, Chris Nelson, Jeremie Baker, and Jiten Patel on the company’s executive team. Lauter previously served as CEO of Bestop Morris, overseeing the Morris 4x4 Center. For more information, visit drivenlightinggroup.com.
LSI Chemical Expands to Brazil
LSI Chemical, a division of Lubrication Specialties Inc., has announced a distribution agreement with JMC2 Industrial Supply based in Brazil. JMC2 will distribute and market LSI Chemical’s additives for formulations in the oil and gas refinery business and to fuel jobbers in addition to marketing Hot Shot’s Secret high-performance additives, oils and fluids for retail distribution. In addition to LSI Chemical, JMC2 currently distributes the Castrol line, PRESSERV, and South Coast Products (SOCO) to oil and gas markets. For more information, visit lsichemical.com.
Malco Automotive Becomes the Official Detailing Products of The Motorsports Hall of Fame of America
The Motorsports Hall of Fame of America is dedicated to honoring motorsports competitors and contributors from the United States from all racing disciplines.
Malco Products Inc. and The Motorsports Hall of Fame of America (MSHFA) have announced that Malco Automotive Products is now titled the “Official Detailing Products of The Motorsports Hall of Fame of America.” The two organizations hope their strategic partnership will illustrate the importance of vehicle care in maintaining the legacy of motorsports. The Motorsports Hall of Fame of America is dedicated to honoring motorsports competitors and contributors from the United States from all racing disciplines. Categories include Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, Sports Cars, Aviation, At Large, and Historic.
Keystone Automotive Operations Opens Florida Distribution Center
Keystone Automotive Operations has announced a new distribution center in Ocoee, Florida. The 200,000-sq.-ft. Orlando-area facility will service the company’s automotive, RV and marine retail customer base throughout the state. The location brings Keystone’s network of nationwide distribution centers to eight in addition to 37 stand-alone cross-dock facilities. For more information, visit keystoneautomotive.com.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to email@example.com.