By Ashley Reyes
Daniel Ciganovich is the SEMA Professional Restylers Organization’s (PRO) newest spotlight volunteer.
Ciganovich is the president of Innovative Dealer Alliance. In his Q&A with SEMA, Ciganovich shares how he was introduced to the restyling industry, and what led him to starting his own company in the same market segment.
SEMA: What inspired you to pursue a career in restyling/manufacturing?
Daniel Ciganovich: I have always been interested in automotive from an early age, from the time I built my first custom Cal-Bug in High School. I eventually started working for a regional tire and wheel retailer when an opportunity presented itself to work for a well-known restyler who operated in 11 western states. The position I took was to sell and install aftermarket accessories as a dealership in-house accessory manager. I never felt so motivated and happy selling cool accessory upgrades in the dealership environment, for me it was the perfect match!
SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?
DC: After 13 years managing one of the largest restyling businesses that spanned both the United States and Canada, I felt it was time for a change. I started my own company to help other restylers grow their businesses, and joined PRO to share my experience with other like-minded business owners, as well expand my knowledge from others.
SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?
DC: Work is work, and you are going to have to work hard to be successful. There will be great days and bad days no matter what industry you are in, so you might as well be a part of something you are passionate about.
SEMA: What is your dream vehicle? Where would we find you in it on any weekend?
DC: A Porsche 911 carving the canyons here in Southern California. For now, I am happy cruising PCH in my ’67 Bug, or heading out to the desert to watch King of the Hammers or The Baja 1000 in my lifted F-150.
SEMA: What is the best advice you have ever received?
DC: Don’t confuse effort with results.
SEMA: What keeps you in the industry?
DC: I love all aspects of the automotive industry, and for now, my company keeps me well connected to the restyling business. At this stage of my life, I just can’t ever see a time when I will not be a part of this exciting and dynamic industry.
Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO’s social media, SEMA eNews and future PRO-member updates.