People Places & Racing News

Movers & Shakers: Covercraft Acquires Lloyd Mats; SEMA Data's Jonathan Briseno Wins ACPN Scholarship

News and updates from the specialty-equipment industry.

Covercraft Acquires Lloyd Mats

Covercraft announced the acquisition of Lloyd Mats, an industry-leading manufacturer of custom-fit carpeted floor and cargo mats. Since 1978, Lloyd Mats has developed a comprehensive library of vehicle application-specific patterns in the custom floor mat category.

The company offers multiple branded, licensed and personalized versions of its floor mats across dozens of colors and carpet styles. The acquisition is the first completed under Covercraft’s new ownership, Audax Private Equity (“Audax”). 

SEMA Data's Jonathan Briseno Wins 2022 ACPN Scholarship
Jonathan Briseno
Jonathan Briseno

The Automotive Content Professionals Network (ACPN), a community of the Auto Care Association, named Jonathan Briseno of SEMA Data as the 2022 ACPN Scholarship winner. The ACPN Scholarship is awarded to one individual who has the passion and determination to pursue professional and personal growth. The scholarship provides opportunity to attend the 2022 ACPN Knowledge Exchange Conference—a gathering of content professionals and service providers in the aftermarket.

The ACPN Knowledge Exchange Conference is set to take place May 15–18, in Orlando, Florida, during the Auto Care Connect event. ACPN’s mission is to educate, inspire and connect industry professionals who specialize in the management of automotive product related content.

For more information about the ACPN scholarship, click here.

Christine Bowser Appointed President of Pinnacle Media
Christine Bowser
Christine Bowser

Christine Bowser has been appointed president of Pinnacle Media, a full-service marketing communications agency serving clients in the global automotive, commercial vehicle, industrial and financial services sectors. The agency’s founder, Drew Shippy, will remain with the firm as chairman and CEO.

Bowser joined Pinnacle in 2002 as a public relations account executive. She most recently served as vice president and director of account service, overseeing the company’s relationships with clients throughout North America.

In turning over daily operation of the company to Bowser, Shippy will focus on assisting Pinnacle clients, both in North America and Europe, with marketing strategy and content development.

RYNO Classifieds Launches $60,000 Racer Support Tour Sponsorship Program

RYNO Classifieds has announced its Racer Support Tour with $60,000 of sponsorship payouts. The promotion details are available at, where every type of racer can signup, create a profile, and get ready for the voting to begin on February 7.  Fans, friends and family can cast their vote for their favorite racers, and vote daily for multiple racers and show the support they need to continue to push the limits. The racer with the most votes during the week wins a $1,000 sponsorship check from RYNO and our sponsors.

A racer with a solid support team and the passion for pushing the social-media channels to gain votes will have the opportunity to win up to $30,000 in sponsorship checks during the 30 weeks of the Racers Support Tour.

NPW Miami Acquires Jim’s Auto Parts of Ft. Lauderdale

National Performance Warehouse announced the acquisition of Jim’s Auto Parts. Jim’s, owned by Jim Arpin, has been in business since 1962 and is the last of the Broward Group of stores that is now under NPW management. The Broward Group was the largest independent group of auto parts stores in South Florida. Jim’s Auto will continue to fly the Bumper to Bumper banner.