By Ashley Reyes
Businesses and individuals in the automotive specialty-equipment industry participated in the annual SEMA Industry Cup Challenge and gathered at the SEMA Installation Gala to help raise nearly $115,000 for three charities that help children in need. SEMA Cares’ 2021 fundraising activity generated nearly $115,000, including a $971 donation from the sale of a one-of-a-kind SEMA Pinewood car autographed by Jessi Combs. Additional funds were generated by individuals participating in the SEMA Pinewood Builds, businesses competing in the Industry Cup Challenge, onsite donations at the 2021 SEMA Installation Gala and a $57,000 matching contribution from SEMA.
“In a year when so many have been impacted by circumstances beyond their control, it’s humbling to see the industry continue to contribute to SEMA Cares and children in need,” said Lindsay Bianco, SEMA senior manager, membership projects. “The SEMA Cares charities need our support more now than ever before, and we are grateful to those who have contributed and donated.”
Funds are donated to the three official SEMA Cares charities: Austin Hatcher Foundation for Pediatric Cancer, Childhelp and Victory Junction. To learn more about SEMA Cares and how to support the industry’s fundraising efforts, visit www.sema.org/sema-cares.