Business Tools

Exhibitors: Last Chance to Submit Your First Product for Free in the New Products Showcase

By SEMA Editors

New Products

The New Product Showcase is the No. 1 reason buyers attend the SEMA Show. In fact, nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of new products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app. 

Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.

The best part: the first product you enter is free!

Enter your new products now!

In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at They will also be promoted to the media and available to buyers at the Show.

Entry Fees:

  • The first product entered in one category in the New Products Showcase is FREE!
  • Additional $75 per product category before October 8.
  • After October 8, the cost is $150 per entry.
  • No refunds provided after October 8.
  • Entries submitted on-site will be accepted on a space availability basis.

For more information on New Products Showcase display guidelines, visit