By SEMA Editors
With an additional 600,000 sq. ft. of exhibit space due to the Las Vegas Convention Center’s West Hall expansion, the 2021 SEMA Show, to be held, November 2–5, promises to offer attendees an array of enthusiast events, jaw-dropping builds, competitions and networking opportunities.
A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket. It is available as a free download from your mobile device’s native app store as well as online at www.SEMAShow.com/app.
Feature Vehicle Displays
The SEMA Show is renowned for the innovative parts and accessories displayed on Show Vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. Located throughout the Las Vegas Convention Center, the displays connect with Showgoers as an extension to the product creators’ exhibit booths.
Ford Out Front
Visit Ford Out Front to see customization and capability. Located in front of the Central Hall, Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver. Whether you like to burn rubber or hear the call of the wild, the vehicles at Ford Out Front put on quite a show. Make sure you stop by the Ford Performance Parts trailer to see what’s new in parts and accessories. Don’t miss the action-packed drifting by SEMA’s ultimate fun-haver, Vaughn Gittin Jr., and stay to watch the newest addition to Ford Out Front, the Bronco family.
Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform Silver Lot into a faithful recreation of Hoonigan’s iconic Burnyard at Irwindale Speedway. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond; gaming simulators in the gaming pit; and the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more. SEMA Showgoers can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s YouTube channel after the SEMA Show during their hour-long special.
New Products Showcase
Upper South Hall
Booth # 31255
The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-visit destination for buyers and media in search of the latest and most exciting products to hit the aftermarket. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and will display thousands of new and featured products. All scanning can be done using the SEMA Show app.
OPTIMA Alley will feature more than 80 of OPTIMA Batteries’ Ultimate Street Car Invitational competitors.
SEMA Award Presentation
Silver Drive, Outside Central Hall Entrance
Monday, November 1
5:00 p.m.–7:00 p.m.
The annual SEMA Awards, given to the top-trending vehicle models in five categories, will be presented Monday, November 1, the day before the 2021 SEMA Show officially opens. Presented to automakers for the SEMA Car of the Year, SEMA Full-Sized Truck of the Year, SEMA Mid-Sized Truck of the Year, SEMA 4x4-SUV of the Year, and SEMA Sport Compact of the Year, the SEMA Award winners are determined and voted on by SEMA Show exhibiting manufacturers to recognize vehicles that manufacturers are investing in and developing products for. The program heightens awareness for aftermarket products and exemplifies the industry’s partnership between automakers and aftermarket manufacturers who develop products to improve a vehicle’s performance, safety and convenience, as well as its appearance and comfort.
Monday, November 1 - Thursday, November 4
8:00 a.m.–5:00 p.m.
Friday, November 5
8:00 a.m.–4:00 p.m.
This year, SEMA Central expands to offer Show goers a more immersive industry experience than ever before. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear. SEMA Central is also the place to discover how a membership in the trade association can advance your business and professional development. Join SEMA at the Show, and your company gets access to the two SEMA Members Lounges, located in North and South Halls. Plus, meet our SEMA Garage and SEMA DATA teams who can explain how their state-of-the-art services can drive your business to new levels. There’s always something happening at SEMA Central.
Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.
As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you’ll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.
Nine SEMA Gear stores are located throughout the Show for your shopping convenience. Don’t forget to stop by and pick up gifts and Show memorabilia for friends and business associates back home. At each store, you’ll find T-shirts, hats, bags and more. A portion of the proceeds from every sale are donated to SEMA Cares charities.
West Hall Parking Lot
SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center Platinum Lot—just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.semaignited.com.
SEMA Launch Pad
Five executive-level innovators will compete in a “shark tank”-like business competition for young automotive entrepreneurs. Following the competition on Monday, each company will have their new products on display throughout Show week in the Launch Pad Corral and Featured Products Showcase. Don’t forget to check out the newest addition to the Corral, the Honda Talon UTV Student Build. Visit the Corral to learn about their products and businesses.
SEMA Overland Experience
Buyers at the 2021 SEMA Show will be able to see products and vehicles specifically for overlanding in the all-new SEMA Overland Experience area. Located in West Hall, this special feature will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems displayed among exhibitors supporting the growing overlanding market. With many similarities and connections to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and has taken off in the United States during the past decade. The SEMA Overland Experience will also feature industry experts sharing and discussing trends, business opportunities and challenges in this rapidly growing aftermarket segment.
Front of the Las Vegas Convention Center
The Silver Lot is known for its outdoor displays of amazing feature vehicles. It also puts a number of action-packed attractions literally front and center at the Las Vegas Convention Center. Make sure to catch this year’s adrenalin-boosting array of features and exhibits, including the Ford Out Front Performance Experience, Hoonigan’s “SEMA of Shred” and much more.
Chip Foose Experience
For the first time ever, SEMA Show attendees will have a chance to see Chip’s one-of-a-kind automotive designs and renderings on display. Sixty of Foose’s most famous designs and sketches and featuring 20 of his most famous builds, including RIDLER Winners and “Overhaulin’” builds! Watch as Foose does a live drawing/design demonstration on the stage—and projected onto big screens—creating a new set of custom wheels! Watch as the team from Wheel Pros uses a CNC machine to cut out Foose’s custom wheel design live in front of the SEMA attendee audience in the Wheel Pros Garage.
Score Baja 1000
BAJA 1000 Experience is as much an interactive experience as it is a trade show display and B2B attraction. SCORE is returning to the SEMA Show with a host of interactive experiences including: Custom SCORE Baja 1000 Chase Truck Build and Giveaway – participating sponsors will build a custom “Chase Truck” on-site during the show, and on Friday / the last day of The SEMA Show, one lucky attendee will go home with this amazing vehicle. Autograph Sessions with some of SCORE International’s biggest champions—both past and present.
Battle of the Builders
SEMA Show vehicle builders again take center stage in the annual SEMA Battle of the Builders (BOTB) competition. Introduced in 2014 to recognize and celebrate proven vehicle builders and products across all market categories, the action unfolds throughout the week, with cameras following along to document the journey for a TV program set to air in 2022 on A+E Networks’ FYI and HISTORY’s DRIVE Block. (Visit www.semabotb.com for updates on TV airings.) While expert judges narrow the selection down, it’s the builders themselves who ultimately vote among each other to select the winner. You can follow the progress at a SEMA Central press conference announcing the top 40 finalists Tuesday, November 2, at 1:30 p.m., and another presser announcing the top 12 Wednesday, November 3, at 1:30 p.m. On Friday, November 4, the final four judging takes place on the BOTB Stage at 3:00 p.m., with the ultimate winner crowned at 4:00 p.m.
- Tuesday, November 2, 1:30 p.m.–1:50 p.m./Top 40 Finalists (SEMA Central)
- Wednesday, November 3, 1:30 p.m.–1:50 p.m./Top 12 Finalists (SEMA Central)
- Friday, November 5, 10:00 a.m.–2:30 p.m./SEMA: Battle of the Builders Top 12 Finalists Judging
- Friday, November 5, 3:00 p.m./SEMA: Battle of the Builders Top 4 Finalists Announced
- Friday, November 5, 4:00 p.m./SEMA: Battle of the Builders Winner Announced