Business Tools

Building a Car Show Into an Established Brand: Facebook Live Chat on August 18

By Ashley Reyes

Bruce PiefkeJoin the SEMA Young Executives Network (YEN) for a Facebook live chat featuring the founder of High Octane Events Bruce Piefke.

Piefke launched his first business at the age of 23, at which time he established and operated two very successful metro Atlanta night clubs and live music venues. By the age of 30, he founded the Special Events Network—an Atlanta-based organization producing more than 75 events nationwide for a variety of clients and major media organizations.

Piefke now runs High Octane Events and Caffeine and Octane—a popular monthly cruise in car show that is considered by many to be North America’s largest all-makes-and-models car show. Held the first Sunday of every month at Perimeter Mall in Dunwoody, Georgia, Caffeine and Octane consistently attracts more than 2,500 cars and thousands of automotive enthusiasts.

SEMA members are invited to tune into the live chat August 18, at 12:00 p.m. (PDT), as Piefke engages with the audience and discusses the topic of building a car show into a brand, the opportunities it creates and the challenges of turning events into a successful business.

Location: YEN Facebook page.