Business Tools

Last Chance to Apply for a TORA Feature Vehicle Spot

By Ashley Reyes

TORATruck and off-road vehicle builders still have time to apply for the SEMA Truck and Off-Road Alliance (TORA) Feature Vehicle program. Selected members will be able to showcase their project vehicles in a premier spot at the upcoming SEMA Show in Las Vegas.

Feature vehicle space at the SEMA Show is typically reserved for exhibitors. Through the TORA Feature Vehicle Program, TORA members have a rare opportunity to obtain added exposure and generate awareness for their company, as well as showcase the builders and manufacturers whose parts are installed on each vehicle.

Six vehicles will be selected, with one vehicle displayed in the TORA booth, and the other five in premium locations outside of the new West Hall.

Vehicles in the following categories will be given preference, with a special interest in side-by-side and off-road submissions:

  • Jeep/Bronco
  • Side-by-side
  • Lifted truck
  • Lowered truck
  • Overland
  • Off-Road

Submit an application by the July 23 deadline.