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Industry Mourns Loss of Pioneer's Kevan Morris


By SEMA Editors

Kevan MorrisKevan Morris, executive vice president for Pioneer Electronics (USA) Inc. and consumer-electronics industry veteran passed away on Saturday, June 26.

A well-respected and cherished member of the Pioneer family, Kevan’s affiliation with Pioneer began in 1984.  While working at Pacific Stereo selling car stereo components directly to consumers, he was recruited into the role of Product Specialist at NLS Marketing, a rep firm in Bellevue, Washington, selling Pioneer car electronics to retailers throughout Washington state.

In August 1986, Kevan officially joined Pioneer Electronics (USA) Inc. as a District Sales Manager covering car electronics in the Pacific Northwest territory.  In the 35 years since, Kevan quickly ascended the ranks of Pioneer and held numerous sales and management positions related to Pioneer’s car electronics, home electronics, and television businesses, culminating as executive vice president, a position in which he served with distinction since May 2011.   

The entire Pioneer global family mourns the loss of such an outstanding leader, teammate, and friend.